Source: Imgur

A bit of background: This image is part of a safety campaign by Canadian provincial agency Societe de l’assurance automobile (SAAQ) urging people to wear seat belts in the car. SAAQ (whose translation in English roughly equates to Quebec Automobile Insurance Corporation) developed a set of  posters,including the one below, for displaying in bars and restaurants from August 27 to September 23, 2012..

Very clever driving safety ad.. Source: Imgur via Reddit

Click here to see the other posters in this campaign.

(Source: NHTSA)

The website states ” The National Highway Traffic Safety Administration has provided the information in this booklet in compliance with Federal law as an aid to consumers considering the purchase of new vehicles. The booklet compares differences in insurance costs for different makes and models of passenger cars, utility vehicles, light trucks, and vans on the basis of damage susceptibility for the vehicle. However, it does not indicate a vehicle’s relative safety for occupants. ”

Click here to print or download a PDF.    Shown below is the PDF version for viewing: