(Source: The FastLane Blog)

Sec. Ray LaHood is leaving no stones unturned in his effort to fight the Distracted Driving epidemic.  I reported yesterday about his efforts to team-up with ESPN and State Farm, taking the STOP DISTRACTED DRIVING message on road to 19 cities.  It is better and better by the day! In his blog post today, he announced that USDOT is expanding this initiative to involve private employers from around the country.  Laudable effort!

In 2008, nearly 6,000 people in America died in crashes involving a distracted driver. It is a serious, life-threatening epidemic, and DOT cannot fight it alone.

One of the most important sources of support has been private employers. Businesses across the US have begun to adopt policies against distracted driving.

But many employers have not yet taken this crucial step to protect themselves and their staff. That’s why, as Drive Safely Work Week (October 4-8) approaches, the Network of Employers for Traffic Safety (NETS) has prepared a free, web-based toolkit to help employers take the crucial next step.

Click here to read the entire blog post

Related articles by Zemanta

• Lobbyists Scrap Plans for Distracted Driving Coalition (bits.blogs.nytimes.com)
• Lobbyists Try to Reframe Distracted Driving Issue (bits.blogs.nytimes.com)
• LaHood, Sparks Team Up Against Texting And Driving (techdailydose.nationaljournal.com)
• 86 Percent of Teens Have Driven While Distracted, According to AAA and Seventeen Magazine Survey (prnewswire.com)
• Survey: Most teens have driven while distracted (news.cnet.com)
• Employers Pay Attention to Distracted Driving (eon.businesswire.com)
• Network of Employers for Traffic Safety and U.S. Department of Transportation Team to Offer Free On-line Resource to Battle Distracted Driving and Improve Employee Safety (eon.businesswire.com)

(Sources: The Inspiration Room & @Kiruba)

Source: Bangalore City Traffic Police via The Inspiration Room

I got this above image, courtesy of friend a (@Kiruba),  which I consider to be a strikingly effective capture that tells the dangers of Distracted Driving.  I was piqued by the creativity of this advertisement campaign by the Bangalore City Traffic Police (in India), and went looking for more details behind this creative effort.

Thanks to Google, I found The Inspiration Room, and got the following details along with a few more gruesome, yet effective pictures from this brilliant campaign.    These images capture the dangers of Distracted Driving, telling the story from the other side of the conversation a.k.a the non-Driver’s point of view.

Source: Bangalore City Traffic Police via The Inspiration Room

Source: Bangalore City Traffic Police via The Inspiration Room

Summary of the Project:

The outdoor advertising campaign uses disturbing photography to shock people out of talking to their friends and families on the phone while they are driving. Men and women are shown grimacing as blood spurts out from their telephones. The tag line: “Don’t talk while he drives. ”  IMHO, this is probably one of the best advertisement campaigns EVER devised to combat Distracted Driving, and ranks way up there along with the  famous British PSA video on dangers of Texting While Driving.

The Creative Team:

Developed at Mudra Group, India, by executive creative director Joono Simon, art director Vinci Raj, copywriter Akhilesh Bagri, photographer Mallikarjun Katakol, with retouching by Sathish.

(Source: Mashable; Washington Post; Pew Research Center)

Image Courtesy: Pew Research Center

The Pew Internet & American Life Project has just published the results of a study on distracted driving behavior amongst teenagers which shows that teens are aware of the dangers of texting while driving, but they choose to do it anyway.

After surveying 800 teens in 4 US cities over the summer of 2009, Pew estimates that 26% of all American teens 16-17 have texted while driving, and 43% have talked on a cell phone while driving.

Even more alarming is that 48% of teens 12-17 have witnessed someone else texting while driving, which points to an ambivalence and acceptance of the practice. The findings also indicate that even state laws prohibiting these activities may not be discouraging newly licensed drivers from using their mobile devices while behind the wheel.

Here are the major findings from the survey and focus groups (courtesy of Pew Research Center):

• 75% of all American teens ages 12-17 own a cell phone, and 66% use their phones to send or receive text messages.
• Older teens are more likely than younger teens to have cell phones and use text messaging; 82% of teens ages 16-17 have a cell phone and 76% of that cohort are cell phone texters.
• One in three (34%) texting teens ages 16-17 say they have texted while driving. That translates into 26% of all American teens ages 16-17.
• Half (52%) of cell-owning teens ages 16-17 say they have talked on a cell phone while driving. That translates into 43% of all American teens ages 16-17.
• 48% of all teens ages 12-17 say they have been in a car when the driver was texting.
• 40% say they have been in a car when the driver used a cell phone in a way that put themselves or others in danger.

The NHTSA said that 5,870 people died and an estimated 515,000 were injured last year in accidents that police attributed to distracted driving.

That number of fatalities last year was exactly half the number of people who died as a result of drunken driving. The actual number of distracted-driving deaths and injuries is probably much higher than the numbers show. There is nothing like the blood alcohol test to prove that someone was texting — phone records are not clear-cut proof and drivers who cause accidents are no more prone to admit they were texting than they are to say they are drunk.

At a conference he convened to discuss distracted driving, U.S. Transportation Secretary Ray LaHood stressed the importance of parents paying attention to the road to provide a positive example for their children.

The Pew research found that too few do.

“The frequency of teens reporting parent cellphone use behind the wheel in our focus groups was striking, and suggested, in many cases, that texting while driving is a family affair,” the report said.

Click here to read the entire research report in HTML.   Or you can alternatively download/read the report in the PDF format shown below.

(Source: Wired)

The senate, the Department of Transportation and the FCC want you to stop texting while driving, and on Wednesday, they all but declared a war on texting, promising education campaigns and laws to convince you to put your phone down — at least while you are piloting a two-ton SUV going 70 mph.

In a Senate hearing Wednesday, using a mobile phone while driving was said to be more dangerous than drunk driving, the cause of 16 percent of fatal accidents in the United States and a “perfect storm” of distraction.

Secretary of Transportation Ray LaHood concluded his testimony by calling texting while driving a “menace to society,” saying the department’s research showed that 6,000 people a year died because it distracted drivers of all kinds. Here are some excerpts from the Secretary’s blog on this topic:

Here’s a start: Experts agree that there are three types of distraction–

Visual – taking your eyes off the road;

Manual – taking your hands off the wheel; and

Cognitive – taking your mind off the road.

While all distractions can adversely impact safety, texting is particularly troubling because it involves all three types of distraction. In the words of Dr. John Lee of the University of Wisconsin, this produces a “perfect storm.”

Not convinced? Our latest research shows that nearly 6,000 people died last year in crashes involving a distracted driver, and more than half a million people were injured.

At issue is the Distracted Driving Prevention Act of 2009 (.pdf) that Sens. Jay Rockefeller (D-West Virginia) and Frank Lautenberg (D-New Jersey) introduced Wednesday that seeks to ban texting while driving, a category that includes using a PDA, checking e-mail on a BlackBerry or manipulating a GPS unit with your hand. The bill (S. 1938) also targets drivers who make calls without using a headset. Texting or calling while pulled over on the side of the road is fine, but not while at a red light.  

Rockefeller noted  “Nowadays, you have to text or you are not with it — you are not educated. But it’s lethal behavior when you get in a car.”   He wants some sort of phone-blocking device installed in cars, presumably one that knows the difference between a driver’s phone and passengers’ phones.

Rockefeller seemed to recognize that perhaps the only thing more dangerous than texting while driving is trying to take the media spotlight from Sen. Chuck Schumer (D-New York), and so let him testify at the hearing on the Rockefeller-Lautenberg bill because Schumer had introduced the Alert Drivers Act earlier this year.

By contrast Schumer’s bill would withhold 25 percent of federal transportation funding from states that don’t implement strong anti-texting while driving rules, a tactic Congress has used in the past to force states to lower their speed limits and raise the drinking age to 21.

Thanks to Rod McKenzie, the Chief Technology Officer of Intelligent Transportation Society of America (ITS America), for sharing his summary of observations from the Distracted Driving Summit (See below for Rod’s bio).  Rod was also among of the distinguished panelists that participated in the Summit, which makes this article even more compelling.  Also, don’t forget to check last week’s article by Adam Hoops, a Transportgooru supporter & ITS industry whiz, who shared with us his views and notes from the Summit (he participated virtually, watching and listening to the proceedings online).

Note: Please register your comments/kudos below for Rod in the comments box below.

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Last week I had the honor of participating in the U.S. Department of Transportation’s Distracted Driving Summit. Our panel was focused on technology’s role in both preventing and contributing to distracted driving. I was accompanied by my other panelists in highlighting how technology can help address distracted driving, and must not be demonized in our efforts to end what Secretary LaHood described as an epidemic of driver distraction.

Over the course of the Summit one of the prominent topics was legislation, with discussion on how we as a nation can legislate and enforce against dangerous practices such as texting while driving. While these bans are clearly an essential part of the campaign to reduce the fatalities that distracted driving causes, the American Automobile Association (AAA) amongst others presented data that demonstrated we must do more than just legislate. A survey of AAA membership demonstrated that even though a large majority of people acknowledged the extreme danger of texting or dialing on a cell phone while driving, many of these same people surveyed admitted they themselves had recently done these very actions while driving.

New technologies such as cell phones, PDA’s, after-market GPS systems, and MP3 players have become such a strong part of our lives that we are apparently not willing to stop using them even behind the wheel. Legislation, enforcement and education are extremely important in changing dangerous behaviors and making our roads safer, but we can also integrate many of these technologies into our cars to minimize distraction. Technologies such as hands-free phone and GPS navigation systems must be integrated carefully and seamlessly into the vehicle driving environment. Displays must be easily visible without having to take your eyes off the road and controls must be simple and intuitive, avoiding the need for hands off the wheel. Conversational voice technology is developing rapidly creating new systems that allow text messages to be read to the driver, who can then dictate and send a response using voice command.

Additionally, preventative technologies are already keeping drivers focused on the driving task, helping to prevent accidents caused by distracted driving. Lane departure warning, blind spot monitoring, fatigue detection and other technologies ensure driver mistakes don’t turn into accidents. Of course, these technologies must be carefully developed and integrated into the vehicle so that the communication of the additional information they can provide does not itself become a distraction.

Distracted Driving is one of the oldest new problems we have, and while the misuse of new technologies has contributed to the problem, technology and innovation are also a key part of the solution. The multi-pronged approach of legislating behavior, public education and making our technology smarter and safer is the key to ending distracted driving. Just as anti-lock brakes and stability control have been proven to help drivers avoid accidents, technology will continue to adapt to the modern driver’s needs to provide a safe driving experience.

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Author’s Bio:  Rod MacKenzie provides oversight for ITS America’s technical and business development programs. As vice president for programs, he is responsible for leading the program staff and providing day-to-day guidance on program management, project execution, and resource allocation. In his role as chief technical officer, Rod monitors new technologies and assesses their potential to become new products or services within the ITS marketplace, overseeing the selection of technical projects to ensure that they have the potential to add value to the organization and its members.

Rod has more than 20 years of experience in the automotive, telematics, navigation, and mobile infotainment industries. Prior to joining ITS America’s staff in April 2009, Rod was the vice president of advanced applications and services at XM Satellite Radio where he led the development of new telematics capabilities and infotainment services, including real-time traffic and weather, with particular focus on the company’s core automotive business and OEM partners.

Rod holds a bachelor’s degree in mechanical engineering from Brunel University in Uxbridge, England.

About ITS America: ITS America is a non-profit organization engaged in promoting & fostering the  use of advanced technologies in surface transportation systems.  ITSA is the leading advocate for technologies that improve the safety, security and efficiency of the nation’s surface transportation system.

(Source:  Stateline.org via Planetizen)

States are hoping to use federal stimulus money to add technological advancements to their streets and highways to create “smart” roads.

Not all the highway improvement projects states plan to pay for with federal stimulus money involve widening roads, fixing bridges or repaving highways. Nearly half the states plan to use some of their new funds to pay for high-tech gadgets that will reduce congestion, help the environment and create jobs quickly.

At least 22 states have told the federal government they want to make their roads “smarter” by installing traffic cameras, creating express toll lanes, improving traffic signals and alerting drivers about accidents or delays ahead, according to the National Conference of State Legislatures.Such projects are “quick, they can move forward very fast, they create jobs and they’re effective in the short and long term,” said Jaime Rall, an NCSL analyst.States are under the gun to tell the federal government how they plan to use $26.7 billion in federal stimulus money for transportation. They have until June 29 to commit half of that money to specific projects, so states are focusing on projects that can get started quickly.Three-quarters of the money committed by states so far will pave or re-pave roads. Some of the money can go to passenger and freight rail efforts, too.

The Obama administration announced earlier this week that another $1.5 billion in transportation stimulus money can be used for innovative road projects.But included in the mix already are dozens of efforts to use technology to make roads function better. The “smart road” improvements include signals for on-ramps in Colorado, new E-Z Pass toll booths to allow drivers to pay without stopping in Delaware and traffic lights connected to fiber optic cable to reduce bottlenecks in Utah.

Technology improvements, in particular, have a bigger bang for the buck for the economy, the federal government points out, because more of the money goes straight to workers’ salaries. Only 20 percent of material-intense projects such as laying roads or fixing bridges typically goes to payroll, according to a January analysis by the U.S. Department of Transportation. For technology upgrades, about 50 percent goes to paychecks.

One of the factors that has helped to make cars so ubiquitous over the past century is standards. By standardizing things like fuel fillers, inflation nozzles on tires, 12V power sockets and countless other elements, automakers have been able make owning and operating a car much more practical. After all, if you had to drive around to 20 different gas stations to find one with a nozzle that fits your tank, it would be a real nuisance to drive. Most of those industry standards are defined by committees of the Society of Automotive Engineers. One of the standards currently being worked on is SAE J1772 which will define standard connectors for plug-in vehicles.  GM’s Fast Lane blog notes “with SAE J1772™, we’re defining what a common electric vehicle conductive charging system architecture will look like for all major automakers in North America, but more importantly, we’re working to resolve general physical, electrical and performance requirements so these systems can be manufactured for safe public use.

Through SAE, our industry is working together to answer fundamental questions about plug-in electric vehicles such as battery electrochemistry, optimal battery-size and state of charge, and lifecycle among other issues, but zeroing in on the ergonomics, safety and performance of the charging interface is one of the most basic ways we can help build consumer confidence in plug-ins.

Think about it, if you have no reservations or confusion about charging your vehicle, you’re probably going to be more likely to drive one. Drivers shouldn’t have to worry about electromagnetic compatibility, emission and immunity when they need to plug-in – that’s what engineers like me get paid to do.”