(Source:  The Economic Times)

Image Courtesy: ET.com

Just a few months ago, sales of Tata’s  revolutionary Nano was caught stuck in a rut with a less than enthusiastic response from the consumers – a mere 509 units last November.  For a product that was born from an out-of-the-box thinking, Tata Motors badly needed a similar stream of innovative genius on the marketing side to help enliven the sales of  the Rs1-lakh car after posting some dismal sales figures.

Like any successful business house on this planet, a crack team at Tata Motors reworked the execution strategy and put in place a new and unconventional distribution system, which helped Nano sales drive past the 10,000 units mark in April.  According to the ET.com article, this is the highest monthly sales since the car hit the roads in July 2009.

The sales strategy, which includes the formation of crack team, is to take the product close to the consumer on the street:

• Launched 210 ‘F Class showrooms’, each only about 500 sq ft in size and stocking just one car in smaller towns, and hired 1,200 people to man them.
• A tie up with value retailer Big Bazaar, a chain that has 70 outlets in smaller cities and town, to gain traction among the 150 million footfalls the retailer gets every year.

The results are remarkable – Tata is now planning to ramp up the production from 500o units to 10,000 units in the next three months to meet the demand.  I bet some MBA grad out of an IIM really made Ratan Tata proud for making the decision to hire him/her.  Click here to read the ET.com article.

(Source: Retuters India & Autoblog)

The family owners of Italian car designer and niche manufacturer Pininfarina SpA have hired Italy’s Banca Leonardo to sell their majority stake in the company, a company source said on Friday.

The decision was taken at the company’s board meeting on Wednesday, the source said. The sale of the 50.7 percent stake held by Pincar, the Pininfarina family company, was foreseen as part of a debt agreement with banks at end of 2008.

“It is a commitment Pincar made with the banks. The family has no intention of leaving completely,” the source said, adding Pincar will no longer be a majority shareholder.

Images via Apture: Multiple flavors of Pininfarina Designed Ferraris

Sure, but who will buy controlling interest of such a storied company? Have you met our Indian friend Tata? Rumors are swirling that Indian giant Tata, new owner of both Jaguar and Land Rover, is reportedly in the hunt to purchase the Pininfarina family’s shares.

Various other companies have been touted as possible partners for Pininfarina, which has designed stylish cars for Ferrari. Pininfarina is working with French financier Vincent Bollore on developing an electric car.

Earlier this week, Pininfarina said Pincar had subscribed its 50.7 percent share of a 70 million euros capital increase. The increase attracted overall 55.6 percent take-up.   The Pincar subscription to the rights issue was also part of the end-2008 agreement with banks, the source said.

However, the reports are painting the pending deal as a partnership rather than a takeover and Tata already has dealings with Fiat, so they’re familiar with the Italian way of doing things.  If a rival took more than a third of Pininfarina’s shares, it could put at risk its contract to April 2011 with Ford Motor Co. Pininfarinia builds the Ford Focus Coupe-Cabriolet at its plant in Bairo, near Turin, Italy. It also has a joint venture with Ford subsidiary Volvo Car Corp. to make the Volvo C70 at a plant in Uddevalla, Sweden.

Let’s see how it all shakes out!

(Source:  Reuters, Times of India, SIFY, Bloomberg)

• Tata FY09 loss $520 million, first in eight years
• Jaguar Land Rover (JLR) unit 10-mth loss of 306 mln pounds
• Warns of more job cuts, plant closures
• Shares end 0.8 pct higher in Mumbai market

Image Courtesy: Apture - The Tata top and Jaguar auto company logos Top Indian vehicle

India’s Tata Motors said Friday that it suffered a loss of 25.05 billion rupees ($521.8 million) after taxes in the past fiscal year as the global meltdown exacted a toll on the auto industry worldwide.

The loss came after a year in which the company recorded a profit of 21.67 billion rupees ($451 million) after taxes, the company said in a statement.

Tata Motors reported a consolidated gross revenue of 741.51 billion rupees ($15.44 billion) in 2008-2009. India’s financial year runs from April 1 to March 31.  About 120,000 Land Rovers were sold in the 10 months ended March 31, down from 198,000 a year ago, Chief Financial Officer C. Ramakrishnan told reporters today. Jaguar sales fell to 47,000 in the same period from 48,800.

“The consolidated financial performance of the company is not comparable to 2007-08 on account of the acquisition of Jaguar Land Rover in June 2008,” it said.

The firm, which controls 60 percent of the world’s fifth-biggest truck and bus market, said it was readying for major belt-tightening, including deferring capital expenditure wherever possible to keep a tight rein on costs.

The company said sales across the group were hit by the global economic downturn, which saw demand and vehicle financing dry up.

“The company has actively responded to this changed situation by taking a number of urgent and long-term measures. These include cutting costs drastically and working on a plan of substantial cost reduction, aligning production with demand and tight control over cash flows,” the company said in a statement.

“At this moment, things are beginning to improve only marginally. There may be more job losses and more shut downs of plants if required,” Sky News quoted Tata Motors vice-chairman, Ravi Kant, as saying.

Tata Motors said the Jaguar Land Rover unit it bought in 2008 posted a loss after tax of 306 million pounds ($504 million) in the 10 months of the fiscal year to March 2009 as a brutal global recession crippled car sales, primarily luxury and sports utility vehicles.

Tata Motors is continuing talks with the U.K government to secure a guarantee for a 340-million pound loan approved by the European Investment Bank for Jaguar and Land Rover, Kant said. It has the option to get the guarantee from private banks, he said.

JLR sold 167,000 vehicles for the 10 months to March, compared with 246,000 in the same period the year before.

The economic crisis has sent two of America’s three big carmakers into receivership and is set to plunge Toyota Motor Corp deeper into loss.

(Source: Autoblog & Autoweek)

Americans may have the opportunity to welcome the Tata Nano to their shores in just over two years, according to a confirmation from David Good, a U.S. rep for the Indian automaker. Before it arrives, Tata assures that the ultra-cheap compact with a base price of just $2500 will be configured to meet all emission and crash standards. If successful, we could see see versions of the Indian microcars running on biofuel and diesel.  This begs the question whether the price point will continue to stay around $2500 even after meeting such stringent safety and emissions requirements? Probably not! It is safe to say that the price would be a little less than $5000  – the expected price of the Euro version.

But who will distribute the teensy Tatas? Well, that’s up in the air right now. A brand-new dealer network for the brand has been discussed. Another option would be selling the Nano through Jaguar and Land Rover dealerships — the Indian automaker owns both, after all.  But this option seems highly unlikely,  according to Stuart Schorr, a spokesman for Jaguar Land Rover, who dismissed the rumours.

A larger European version is slated to debut in 2011, and has an upgraded engine that could get 67 mpg. That car is still expected to come in at less than $5,000.  Tata would be the second Indian company with cars on U.S. streets. Global Vehicles U.S.A. Inc. of suburban Atlanta plans to introduce pickups made by Mahindra & Mahindra Ltd. later this year.

(Source:  Autobloggreen & The Economic Times)

Ratan Tata has stuck to his words.  At the premiere for Tata Nano in the Auto Expo earlier this year, Tata Motors chairman Ratan Tata had said: “By and large we’ve always been a diesel company so we will have a diesel version that will follow this (petrol) variant soon after.”   Now, after 203,000 firm orders, Indian automaker Tata found out that most buyers had opted for the more expensive variants of the Nano: only 20 percent of orders have been placed for the base model. The consequence is that Tata is experimenting with new strategies for the Nano, introducing new variants to make it even more attractive for the local market. One of the most important features will be the introduction of a new 0.8-liter diesel engine, developed by German company FEV.  According to sources in the auto industry, the small diesel engine will have fuel injection systems developed by Bosch, but the rest of the platform is being developed by Tata Motors and FEV.  A 3-door version hatchback Nano, an idea that was originally rejected, is also in the works. Plans for the European versions are, so far, unchanged, but will surely benefit from the diesel variant.

 (Source: Autoblog)

(Source: Wired; Photo: Associated Press)

(Source: BBC Earth Watch)

So far, just about everyone seems to love the self-styled “world’s cheapest car”, the Tata Nano.

Writing on these pages, Indian motoring journalist Hormazd Sorabjee writes that “It thrilled me with its ‘proper car’ feel”; while for Adil Jal Darukhanawala of zigwheels.com, “The Nano has the makings of a mega winner.”

And what’s not to love? A five-seater car that does about 20 km per litre (that’s 56 MPG in old money) and costs $2,000 – come on! – and it’s not the end of the line, with Bajaj, the company that principally populates South and Southeast Asia’s roads with auto-rickshaws, planning to launch its own tiny car (the Pico?) within two years.

Just about the only people sounding a cautionary note on the tiny Nano’s giant appeal are environmental groups, notably the Delhi-based Centre for Science and Environment (CSE).

They judge it inappropriate for Indian cities, choked by traffic, where jams mean a journey across town can already be measured in hours.

“Cars may drive growth and aspirations, but they can never meet the commuting needs of urban India. Cars choke cities, harm public health and guzzle more oil.”

CSE’s simple prescription is more investment in mass transit schemes.

Although one can see the logic of their argument, it’s hard to imagine it prevailing.

Many Indian cities already have swarming bus networks and suburban rail networks. They’re slowly being supplemented by true mass transit rail systems – up and running inCalcutta and Delhi, under construction in Mumbai and Bangalore.

(Source: Times of India)

MARGAO: Western India Automobile Association (WIAA) in association with the road safety cell of the Ministry of surface transport organized training programmes and heath camps for heavy motor vehicle drivers at various places in South Goa recently.  The free refresher training course cum health camp for drivers which concluded on Saturday at the Kings School, Mugalli-Margao, was supported by the regional transportauthority of Goa. 

Yogesh Ambe, general manager (road safety) WIAA, Mumbai, informed TOI that the central ministry had allotted grants to take up such courses for drivers in Goa. “WIAA conducted free health camps and training course for drivers of BPCL, HPCL besides drivers at mines in Maina, Shigao, Sanvordem and heavy vehicle drivers at Vasco and Margao, with the support of Baba Naik of Tata Motors. Health camps for vision, blood grouping and general health checks besides issuing a free personal accident insurance policy of Rs 1 lakh each to all participants,” said Ambe. 

Click here to read the entire article.