Happy to be invited as a speaker for this event.  Hope you, my readers and followers, can tune in and learn from some of the best folks in the business about the impact of social media on ITS.

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The 10th Positive Thinking webinar takes place on Wednesday 20 November at 9am Pacific, noon EST, 5pm UK, 6pm Central Europe and focuses on Social Media and ITS.

How has social media affected the way the transportation industry does business? Are we using it properly? Do we fully understand the benefits? The latest in our series of POSITIVE THINKING webinars will attempt to answer these questions (and many more) and provide some fascinating insights into this new facet of the ITS sector.

Expert panellists Andy Palanisamy (TransportGooru), Lloyd Brown (AASHTO), Larry Ehl (Transportation Issues Daily), Ayelet Gal Tzur (Technion University, Israel) and Susan Grant-Muller (University of Leeds, UK) join regular presenters Kevin Borras and Bob McQueen to consider the likely undesirable side effects, how to best harness the value of a social media network and explain how the likes of Twitter and Facebook fit within a more integrated approach to outreach and marketing for transportation agency.

Join us on Wednesday 20 November and participate in this fascinating event. If you can’t listen live then register anyway as we will send you a link to the recording and slides a couple of days after the event. We look forward to you hearing us…

Click HERE to register.

Please note that in order to join the webinar, ‘Go To Webinar’ requires users to download some software. If your firewall may prevent this, please check with your IT department.

Communities for Transit (“CFT”) is a newly formed non-profit organization dedicated to public eduation to cultivate and harness enthusiasm for transit and smart growth to build support for a planned rapid transit network in Montgomery County, Maryland. CFT will employ a range of strategies to catalyze support for making Montgomery County a national leader in using transit systems to transform “urbanizing” suburbs from congested, auto-centric neighborhoods into more environmentally and financially sustainable communities.

• Build and maintain CFT’s contact databases
• Develop content for CFT’s blog, fact sheets and social media accounts
• Catalog research and media regarding existing transit systems around the world
• Assist in new research projects relating to the proposed rapid transit network
• Create public education materials that are responsive to a wide variety of audiences and concerns
• Organize logistics and outreach around CFT’s public education events and community discussions
• Administer office and organizational functions as needed on a day-to-day basis
• Implement fundraising projects to sustain CFT’s efforts into the future

• Passion for transit, smart growth, planning, and/or environmental issues strongly preferred
• Excellent computer skills and experience with mass email communications, social media, and/or web development
• Ability to self-start and work independently in a fast-paced environment.
• Fast learner with attention to detail and ability to turn-around projects on quick timelines
• Strong writing and interpersonal skills; Comfort with public speakin
  Demonstrated comfort conducting public education campaigns, particularly for diverse communities, including youths, renters, immigrants, businesses, environmentalists, etc
• Experience working in a 501(c)(3) non-profit environment or other community-facing organization preferred

Communities for Transit (“CFT”) is a newly formed non-profit organization dedicated to public education to cultivate and harness enthusiasm for transit and smart growth to build support for a planned rapid transit network in Montgomery County, Maryland. CFT will employ a range of strategies to catalyze support for making Montgomery County a national leader in using transit systems to transform “urbanizing” suburbs from congested, auto-centric neighborhoods into more environmentally and financially sustainable communities.

• Work with web development, media and design consultants to develop high-impact simulations of the proposed transit network
• Build a program of public education events and community discussions around transit-related issues
• Conduct outreach to stakeholders and communities impacted by the transit plan
• Draft and design fact sheets, brochures, and other educational materials
• Establish and maintain regular communications with journalists, opinion leaders, blogs, and other news outlets
• Facilitate formation of a diverse coalition of local organizations that support high-quality transit systems
• Help manage office and organizational functions ranging from fundraising activities, intern supervision, and more
• Develop and maintain website and social media strategy for CFT
• Devise and implement a fundraising plan to sustain CFT’s efforts into the future

• Passion for transit, smart growth, planning, and/or environmental issues strongly preferred
• Prior experience at a public advocacy, non-profit, or policy organization, especially in a field related to CFT’s mission
• Project management experience, with demonstrated organizational abilities and attention to detail
• Ability to self-start and work creatively and independently in a fast-paced environment, including comfort with tracking multiple complex projects simultaneously
• Solid work history involving public speaking, writing and interpersonal skills
• Experience conducting public education campaigns, particularly for diverse communities, including youths, renters, immigrants, businesses, environmentalists, etc
• Excellent computer skills; Familiarity with mass email communications, social media, and web development preferred; Experience with graphic design, CRM, video editing, and blogging software a plus

A new study from the Transit Cooperative Research Program (TCRP) led by Georgia Institute of Technology is looking at how transit agencies can use web-based tools including online polls and surveys, social media, mobile applications, and crowdsourcing to gather feedback from customers and other stakeholders. The project team is inviting transit operators to participate in a survey about their current and future uses of web-based feedback.

The survey is open to all transit agencies regardless of size or transportation modes offered. Even if the agency does not have a web-based presence, agencies insights will be valuable to the research effort. The final survey results will be incorporated into a report that will be published by the Transportation Research Board. This is a web-based survey that should take 10-15 minutes to complete and the survey deadline is May 31, 2013.

For queries please contact

Kari Watkins, the PI, by phone at (404) 385-4213 or email at kari.watkins@ce.gatech.edu.

Human subjects inquired can be directed Melanie Clark, Georgia Institute of Technology, at (404) 894-6942.

Here is the link for the survey http://www.surveygizmo.com/s3/1190592/5ac76b6bebb0

Just a couple of hours ago, the premier transit agency in the nation’s capitol (WMATA) suffered a serious service outage on one of the heavily traveled train lines (Green Line). The abrupt disruptions have left many commuters stranded without a way out of the Navy Yard (and Anacostia) area, a major hub for riders employed at many of the facilities, including the US Department of Transportation, situated in the vicinity.   Though it was an unexpected situation, #WMATA was a bit slow to respond and got customers ticked (to put it lightly). And the customers have already taken to using social media sharing pics. and tweets from the scene.  To WMATA’s credit, the communications team at the agency was trying its best to deal with the situation, which is a bit more heartening than how they did in similar situations in the past.  Here is a sample of what’s happening on Twitter as we speak :

A sample of  what’s happening at Twitter hashtag #WMATA

Looks like it is going to be a long night for all involved, esp. for the communications team at WMATA.  Hope they learn sooner than later to deal with/cool down their customers before they all start flocking to their personal automobiles to get around the town.

English: District of Columbia Department of Transportation (d-dot) logo (Photo credit: Wikipedia)

I’m a big fan of transportation agencies using social media to reach their customers & stakeholders.  But often you will find many of these agencies send out tweets and Facebook posts that are plain boring and borderline irritating.  Fortunately, some agencies do understand the importance of adding humor and fun to keep their messages appealing yet entertaining without looking too mundane.  Among a handful of agencies that do this so well is @DDOTDC (aka DC Department of Transportation). They always know how to mix up the seriousness of a bland transportation message with a little bit of humor to make it easy for the end-user to consume, esp. at the end of a long day.  The communications team at @DDOTDC has done a commendable job on many occasions and today is not an exception.

Like every time it happens, today DC metropolitan area got into panic-mode when snow flurries started hitting the ground. As folks left offices/workplaces early, the vehicle traffic started building up on the streets. So, to lighten up the mood and poke a bit of fun of the traditional behavior of DC metro residents, the @DDOTDC team pushed out a series of fun tweets titled Top 5 signs it’s snowing in DC”:

https://twitter.com/DDOTDC/status/294905698196811776

https://twitter.com/DDOTDC/status/294906098425679873

https://twitter.com/DDOTDC/status/294906463334301696

https://twitter.com/DDOTDC/status/294906684915208194

https://twitter.com/DDOTDC/status/294906972103393280

https://twitter.com/DDOTDC/status/294905698196811776

https://twitter.com/DDOTDC/status/294906098425679873

https://twitter.com/DDOTDC/status/294906463334301696

https://twitter.com/DDOTDC/status/294906684915208194

https://twitter.com/DDOTDC/status/294906972103393280

And you see my point? How refreshing is it to see a public agency do something like this instead of just sending out plain boring traffic congestion updates during an already crazy time on the streets?  If you happen to serve as a communications in-charge at any transportation agency, you will be thrilled to see such great levels of audience engagement from the community for each one of these messages (i.e., retweets, Favs, etc). So, if you get a chance, say “Thank You” to the @DDOTDC team for their fun yet sincere community service and all the hard work they put in to keeps us safe on the roads.

(Source: via Simplyflying.com)

We all know that the commercial aviation industry is among the cutting edge when it comes to advertising and testing new tools to engage their customers.. So, how are the airlines using the hottest new social media tool in the market – Google Plus (G+)? The brilliant folks at Simpliflying.com (on Twitter: @simpliflying) have done a comprehensive analysis and presented the findings in this awesome infopgraph below..

Image Courtesy: Simplyflying.com - Click Image to Learn More.

(Source: FourSquare via Flickr)

This awesome infographic published on the Foursquare blog, gives you a snapshot of the “checkins” across U.S. transportation facilities during last year.  I can see a glimmer of hope for High-Speed Rail by looking at this graphic, at least in the Northeast corridor. I’m hoping the proliferation of mobile devices (smartphones, tablets, etc) and the widespread acceptance/use of Foursquare app on these smart devices during this year will result in a much more intense mapping when the next edition of this graphic is published.  Happy Thanksgiving! Be safe on the road, everyone! Oh, and don’t forget to check-in when you arrive at a Transportation facility.

Image Courtesy: FourSquare on Flickr - Click Image to Enlarge

The Department of Transportation Planning of the Metropolitan Washington Council of Governments is seeking a Planner II or III to work with a small team responsible for public involvement and communications. The successful candidate will be a part of the Program Coordination Team, which supports the National Capital Region Transportation Planning Board (TPB), the federally designated metropolitan planning organization (MPO) for the Washington, D.C. region. The TPB plays an important role as the regional forum for transportation planning in the National Capital region.  The TPB prepares plans and programs that the federal government must approve in order for federal-aid transportation funds to flow to the Washington region.

A successful candidate will perform professional-level planning activities with a focus on enhancing and maintaining communications and public outreach efforts.  Activities are likely to include:

• Improve external visibility of the TPB.
• Assist with long-range planning activities, such as scenario planning and development of a regional priorities plan, with a focus on public involvement and communications.
• Provide staff support to TPB activities and committees.

Please see the full job description below, which includes information on how to apply:  http://www.mwcog.org/resources/opportunities/detail.asp?JOB_ID=282

We all know the art of marketing/selling a product is as important as making a great product.  Looks like BMW has achieved this on both fronts.  I was stunned by the subtleness and awesome creativity behind this simple yet effective ad campaign by BMW. I’m sure you would agree with me as well.  Register your comments below.