An interesting competition announced by the U.S. Department of Transportation encourages college students to design a better way to help consumers make smart decisions when booking their bus travel.  This is what you need to know about the challenge:

• Who: Creative college students with imaginative ideas.
• What: A mobile app or web-accessible tool that presents our safety information in a simple, intuitive way that would help the average person choose the safest bus available.
• When: January 31st, 2013

Here is an embed of the announcement, as seen on USDOT Sec. Ray LaHood’s blog.  Please share widely.

[clip id=”LQWmcbZxCv5hZfnsH78P2j8yezvHUCgfZiTe” width=”642″ height=”1524″ scale=”disabled”]

(via LakeWoodPatch)

Seattle’s Sound Transit decided to get  a little creative in delivering an important safety message for its citizens.  Boy, did they get creative.  Partnering with local talent, Blue Scholars, pulled together a music video touting the benefits of riding the train while driving home the importance of being safe around the railway tracks.  The message sounds compelling when laced and delivered with pretty catchy tune. I wish other transit agencies took a leaf from this effort and start opting for such creative messages rather than spending ungodly amount of money on the usual, boring printed PSAs.

[yframe url=’http://www.youtube.com/watch?v=yAjs_2LJ3ec&hd=1′]

(Hat Tip: @JN_Seattle)

Brilliant stuff.. FIAT is getting super creative lately with their messaging.. (Correction: The title wrongly noted the origin as Portugal but actually it is from Brazil, where they speak Portuguese).

Image Courtesy: via Reddit

(Source: Telegraph)

Hundreds of homeless people travelled on London’s bendy buses at night, finding a safe haven and a place to sleep. But now the buses have been withdrawn, where will they all go? Filmmaker Robert Wilkins spent a week travelling the N29 meeting homeless people who use it as a refuge and a warm place to sleep. As double deckers come back onto London’s streets, it’s expected that fewer people will be able to get on without a ticket.

(Source: WJLA.com)

A local news agency’s investigation shows countless red light violations by Metrobuses plying the streets of Washington, DC.   Some of the incidents caught on camera show how crazy these bus drivers are to do what they do on the roads.  This video below should become an integral part of WMATA’s training for bus drivers, esp. for repeat offenders.

Too bad WMATA’s communications team now looks like a deer caught in the headlights. They really do not have a strategy in place to handle this PR nightmare and could not come up with even a single example of how it reprimands such careless drivers when asked what disciplinary measures they undertook to stem this problem.

(Source: cnet)

Looks like Toyota is at it again, upping the ante for other players in the automobile market to match the stellar reputation it has built over the years as an advanced engineering shop that leaves no stone unturned to enhance the safety of the riders in the Lexus vehicles.  This above featured new, inflatable Takata “Airbelt,” or SRS Seat Belt Airbag, is built into the webbing of the seat belt of the Lexus LFA, the latest out of Toyota’s Lexus stable, expected to hit the market soon. It’s designed to protect drivers and front-seat passengers in front- or side-impact collisions. So, how does it work? Well, it works as shown nicely in the above graphic and here is some additional text from Cnet.com to aid in your understanding:

“The belt expands directly to spread the shock-load over a wider area of the occupant’s chest during front impact. And in a side impact, the belt inflates between the shoulder and head to reduce lateral head movement and provide protection from impact with the side window or colliding object, the company said in a press release.”

Click here to read more.

Related articles

• Safety: 2011 Lexus LFA first car with SRS Seat Belt Airbag (inautonews.com)
• Takata melds air bag with seat belt (search.japantimes.co.jp)
• Lexus LFA is it really worth $375,000? (ridelust.com)

(Source: Autoblog & Autoweek)

Americans may have the opportunity to welcome the Tata Nano to their shores in just over two years, according to a confirmation from David Good, a U.S. rep for the Indian automaker. Before it arrives, Tata assures that the ultra-cheap compact with a base price of just $2500 will be configured to meet all emission and crash standards. If successful, we could see see versions of the Indian microcars running on biofuel and diesel.  This begs the question whether the price point will continue to stay around $2500 even after meeting such stringent safety and emissions requirements? Probably not! It is safe to say that the price would be a little less than $5000  – the expected price of the Euro version.

But who will distribute the teensy Tatas? Well, that’s up in the air right now. A brand-new dealer network for the brand has been discussed. Another option would be selling the Nano through Jaguar and Land Rover dealerships — the Indian automaker owns both, after all.  But this option seems highly unlikely,  according to Stuart Schorr, a spokesman for Jaguar Land Rover, who dismissed the rumours.

A larger European version is slated to debut in 2011, and has an upgraded engine that could get 67 mpg. That car is still expected to come in at less than $5,000.  Tata would be the second Indian company with cars on U.S. streets. Global Vehicles U.S.A. Inc. of suburban Atlanta plans to introduce pickups made by Mahindra & Mahindra Ltd. later this year.

(Source: Green Car Congress)

Transport for London (TfL) will begin a six-month trial ofIntelligent Speed Adaptation (ISA) technology which aims to reduce road casualties and help drivers avoid speeding penalties.  As part of the trial, which will start this summer, a London bus will be fitted with ISA.   The trial will monitor driver behavior, journey times and the effect that driving within the speed limit has on vehicle emissions. ISA uses the digital speed limit map of London which TfL launched on 29 January 2009. This is the first time all of London’s speed limits have been mapped accurately with regular updates.

This innovative technology could help any driver in London avoid the unnecessary penalties of creeping over the speed limit, and at the same time will save lives. We know the technology works, and now we want to know how drivers in all types of vehicles respond to it. ISA is intended as a road safety device, but if Londoners embrace this technology we may well see additional benefits including reduced congestion as a result of collisions and reduced vehicle emissions as drivers adopt a smoother driving style.

—Chris Lines, Head of TfL’s London Road Safety Unit

The UK government’s Commission for Integrated Transport (CfIT) and the Motorists’ Forum (MF) recently issued a joint report evaluating the impact of implementing an Intelligent Speed Adaptation (ISA) system across the entire road network on reducing deaths and injuries on the UK roads and on reducing fuel consumption and emissions of CO2 and criteria pollutants.  Of the two proposed benefits of ISA—GHG emissions reduction and increased road safety—the report concluded that the calculated social benefits of the accident savings far outweigh the values of fuel or CO2 saved.

The intelligent technology, which works in conjunction with a GPS, enables drivers to select an option where acceleration is stopped automatically at the speed limit specific to any road in London within the M25 area. The unit can be disabled at the touch of a button, at which point it reverts to an advisory status where the current, legal speed limit is simply displayed as a driver aid. There is also a complete over-ride switch with disables the system entirely.

The practical uses of the technology will be tested in the six month trial after which a report will be submitted to the Mayor of London, and the technology will be made available to external organizations.

Transportation for America hosted the fourth webinar in the ongoing series last Thursday, April 30. More than 270 people signed up to hear from health, safety and active transportation experts on the effects of our transportation policy on public health and safety.

 Following up on the webinar, we’ve released the 5th in a series of policy papers, focusing on public health and safety.

• Policy Brief: Transportation, Public Health and Safety (pdf)
• Audio and video recording of the entire webinar
• Podcast audio file (.mp3)
  
• Podcast video file (.mp4)
• Questions asked and answers (DRAFT)
• Sign up for more sessions on the webinars page

Our current transportation system puts our health and safety in jeopardy by contributing to sedentary behaviors, hazardous pollution levels, difficult access to health care, and preventable injuries and deaths.

As the panelists demonstrated, we need federal leadership to help make the critical link between health, safety, and transportation policies and create communities that promote active living, reduce pollution levels, increase accessibility, and ensure safety for all transportation users.  Panelists also addressed the transportation needs among older Americans, minorities, low-income residents, and people who live in both rural and metropolitan areas — all of whom deserve safe transportation that improves health outcomes.