The image below was posted on the Colorado Dept. of Transportation’s Facebook Page with the following note: “Did you know that Colorado experienced a 66% increase in pedestrian fatalities and a 63% increase in bicyclist fatalities from 2011 to 2012? Share the Road folks!”  After seeing the Facebook post, I got curious and paid a visit to the CDOT website and found out they have an awesome campaign “Share the Road, Friend”  underway to create  an awareness about the  shared responsibility for road safety among all road users. They got all kinds of promotional materials made available on the CDOT website and while you are there don’t forget to check out the campaign videos as well. Nicely done, CDOT.

Share the Road, Friend – via Colorado Dept. of Transportation

(via LakeWoodPatch)

Seattle’s Sound Transit decided to get  a little creative in delivering an important safety message for its citizens.  Boy, did they get creative.  Partnering with local talent, Blue Scholars, pulled together a music video touting the benefits of riding the train while driving home the importance of being safe around the railway tracks.  The message sounds compelling when laced and delivered with pretty catchy tune. I wish other transit agencies took a leaf from this effort and start opting for such creative messages rather than spending ungodly amount of money on the usual, boring printed PSAs.

[yframe url=’http://www.youtube.com/watch?v=yAjs_2LJ3ec&hd=1′]

(Hat Tip: @JN_Seattle)

(Source: Engadget)

This new documentary, produced by AT&T, one of the leading telecom services provider in the US, strings together a set of  stories told by accident victims and their  families and friends.  The documentary, at times high on the emotional quotient, offers a compelling message to any/all drivers, let alone the teenagers, to hang up their cellphones while operating the motor vehicles.  There is no blood or gory mess splashed across the windshield but the stories along with the photos of mangled metal and shattered lives is quite riveting.  Kudos to AT&T and other public and private agencies who have been actively engaged in promoting awareness among teens about the dangers of texting while driving.

Related articles

• AT&T releases dramatic anti-texting while driving documentary (engadget.com)
• AT&T Releases anti text-driving documentary (techburgh.com)
• AT&T Mini Documentary on Dangers of Text Messaging and Driving (laughingsquid.com)