Unleash the creator! Submit your entries for the 2011 UITP 5th Annual International Marketing Awards and Book A Trip to Venice, Italy
(Source: The City Fix Blog)
What a creative way to encourage riding public transportation! The two videos below created by De Lijn, the company that runs Belgium’s public transport system, are part of the “Penguins and Fireflies” commercial campaign and won the 4th Annual UITP International Marketing Awards in 2009.
The International Association of Public Transport (UITP), a global advocate in promoting public transportation, is accepting entries for its 5th Annual UITP International Marketing Awards until April 15. It is the only international competition that rewards commercial and printed campaigns from the public transport sector.
The Marketing Awards are a part of UITP’s International Marketing Conference that will be held in Venice, Italy in November 2011. The conference is a time to provide organizations with marketing strategies to help them successfully compete against car culture, increase profits and boost ridership.
