Responsibilities:

Individual will provide support to the Intelligent Transportation Systems (ITS) contract with the US Department of Transportation. Typical activities will include technical oversight of standards development and deployment activities, reviewing literature to identify promising ITS technologies, reviewing new standards to determine their completeness, evaluating standards deployment outreach tools, reviewing project specifications and design documents to determine their conformance to ITS standards, reviewing standards based test documentation, and reviewing project documentation for vehicle to vehicle and vehicle to infrastructure communications projects for conformance to ITS Standards.

Requirements:

BS in a related technical area (Systems Engineering, Software Engineering, Computer Science, Electrical Engineering, or Information Systems, etc.) MS preferred. 5+ years experience with developing concept of operations, system requirements specifications, or business processes; strong analytical ability required; excellent oral and written communication skills required; and experience with transportation systems desirable. An understanding of, and familiarity with, the following is desirable:

• Standards development process and the use of standards
• Wireless networks for vehicle to vehicle and vehicle to infrastructure communication
• International standards
• Information/communications system design and development
• Vehicle-based electronics systems

Employer Profile: Noblis is a nonprofit science, technology and strategy organization that helps clients solve complex systems, process and infrastructure problems in ways that benefit the public.  We bring the best of scientific thought and engineering know-how to find solutions that are practical, efficient and effective.  You will find Noblis at work in many fields, including national and homeland security; transportation; healthcare; criminal justice; energy and the environment; oceans, atmosphere and space; and public safety.

Noblis is consistently recognized as a “Great Place to Work” and “One of the Best Mid-Sized Companies to Work For”by Washingtonian Magazine, Society for Human Resource Management (SHRM), the Great Places to Work Institute, and AARP.  Noblis was also named to the “World’s Most Ethical Companies” list by the Ethisphere Institute at the Forbes, Ethisphere Joint Conference

Click here to apply for the above position and/or to view other  job opportunities at Noblis.  Good luck!

“Connecting Communities through Smart Transportation Solutions”

ITS America cordially invites you to actively participate in the national conference that will bring you a fresh look at emerging projects, products, technologies and services that are making America strong by helping to solve the Nation’s transportation challenges.

The annual meeting of America’s leading intelligent transportation systems (ITS) industry association brings you speakers, sessions, demonstrations and technical tours that will show you how technology innovations are connecting communities and transforming transportation, while fostering job creation and economic growth.

Tour Houston’s innovative ITS-enabled Houston TranStar, a national leader in freeway incident management, and the Security System of the Port of Houston, ranked second in the US in total tonnage.

Begin the ITS America Annual Meeting on Monday morning, May 3, with a Texas State Senate hearing focusing on transportation and security.  Immediately following, the Opening Plenary addresses the Texas transportation experience, featuring leading Texas state and local officials.

Tuesday’s US Department of Transportation (USDOT) Plenary brings together Presidential appointees and executives to focus on how ITS can help improve job creation and economic growth, create a more integrated, performance-based transportation system and provide Americans with safe, affordable and environmentally sustainable transportation choices.

Monday and Tuesday afternoons you’ll want to witness the striking demonstration of the emergency response to an overturned 18-wheeler.  And headlining the Closing Plenary on Wednesday are IBM Chairman, President and CEO Sam Palmisano and USDOT Secretary Ray LaHood.  From their unique perspectives, both confirmed speakers will share their vision for a smarter 21st Century transportation network founded on technological innovation.

Topic-specific briefings in the exhibition hall followed by guided tours to those topic-specific exhibits, opportunities to build your business development network at our exposition and networking events,

earning “professional development hours” and taking advantage of co-located meetings and workshops of organizations such as NASCO, AASHTO and USDOT make the ITS America Annual Meeting this year’s must-attend conference!  Be sure to register and make your hotel reservations now.

See you in May!

Date: Wednesday, March 3, 2010

Time: 4:00 – 5:30 PM

Venue : 2167 Rayburn House Office Building, Washington, D.C.

Event Host: The Intelligent Transportation Society of America (ITS America)

From highways and transit systems to passenger vehicles and freight transportation, intelligent transportation systems (ITS) are beginning to transform our nation’s transportation network and provide significant benefits to our communities, businesses and other transportation users.  ITS technologies are already being used in many parts of the U.S. to reduce traffic crashes, congestion, operating costs, and carbon emissions while helping to improve transportation efficiency and spur job growth.  But as a recent report by the Information Technology and Innovation Foundation highlights, the U.S. is falling behind leading Asian and European nations in deploying ITS technologies (see recent Wired News coverage here and here).

As Congress and the Administration work to spur economic growth and address critical transportation and environmental challenges, this is an opportunity to engage with leading transportation, transit, automotive, and economic policy experts in a discussion about how information and communications technologies are modernizing our nation’s infrastructure, and what steps can be taken to advance the deployment of current and next generation ITS technologies to create a smarter, safer, cleaner, and more efficient transportation system.  Please join ITS Caucus co-chair Russ Carnahan (D-MO) and our distinguished panelists for a discussion about the future of ITS in America, including how smart technologies can benefit your community and how policymakers can help the U.S. reclaim its role as an innovation leader.  Please RSVP to Charlie Tennyson at ITS America at ctennyson@itsa.org or 202-721-4207.

Note:  ITS America is a 501(c)(3) nonprofit association that represents several hundred member organizations including public sector agencies, private industry leaders, and academic institutions working to advance the research, development, and deployment of technologies that improve transportation safety, mobility, economic competitiveness, and the environment.  Register here to attend ITS America’s 2010 Annual Meeting and Exposition, which will be held in Houston, Texas from May 3 – 5.  Featured speakers include U.S. Secretary of Transportation Ray LaHood, IBM Chairman, President and CEO Sam Palmisano, and other public sector, private industry, and academic leaders from across the country.

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• Intelligent Transportation Society of America Announces Call for Entries for “2010 Best of ITS Awards” (prweb.com)

ITS America’s 20th Annual Meeting & Exposition, scheduled forMay 3-5, 2010, at the George R. Brown Convention Center in Houston, Texas will provide transportation professionals and policymakers the necessary tools and strategies they need to create communities that are safer, cleaner, more livable and less congested.

This year’s theme is “Connecting Communities through Smart Transportation Solutions.” We will also provide you with important policy insight from government officials and planning insights from leading transportation practitioners.

The competition, held in conjunction with the 2010 ITS America Annual Meeting & Exposition and sponsored by Southwest Research Institute, provides an opportunity for today’s transportation and engineering students to apply their knowledge in a thought-provoking and enjoyable competition and to build awareness of a career path with unlimited potential in the ITS industry.  Contest guidelines are attached.

2010 Student Essay Competition Guidelines

The Student Essay Competition is designed to encourage student interest and future participation in the development of intelligent transportation systems (ITS) and solutions. The objective of the essay competition is to provide an opportunity for today’s transportation and engineering students to apply their knowledge in a thought-provoking and enjoyable competition and to build awareness of ITS as a career path with unlimited potential.  Essays will be judged on their creativity, quality of exposition, originality, depth of knowledge, and awareness of ITS issues and challenges.

Eligibility Requirements

• Authors must be graduate or undergraduate full-time students enrolled in an accredited institution of learning in the U.S.
• Entries are limited to one paper per student and should be original, unpublished work of an individual student.

Essay Topics

Essays must be based on one of the following topics.  You may also focus the paper on the sub-topics listed:

Topic 1:  Cooperative Systems

• How cooperative systems will quantitatively improve the performance of standalone active vehicle safety systems?
• One of the challenges of implementing cooperative systems is the penetration rate required.  What are the barriers to achieving the necessary penetration rates in order to realize system level benefits of a specific cooperative system/application?
• Describe relevant research into the application of multi-agent/intelligent agent theory on current transportation challenges.

Topic 2: How will Traffic Management evolve, possible subtopics:

• What new technologies/approaches will be used for collecting traffic status data?
• How will regions integrate their data to provide consolidated views for the traveling public?
• How can the information dissemination to travelers be improved?

Essay Format Requirements

• The cover page must include the title of the essay, author’s name, name of school, mailing address, phone number, and the student’s e-mail address and phone number.  The author’s name and essay title should appear at the top of all other pages.
• Essays should be typed, double spaced, and appear on 8 ½”x11” white paper.
• A complete bibliography should be included, if appropriate.
• Essays are not to exceed 2,000 words in length, must be written by only one person, and should not have appeared in any publications other than in school publications.
• Essays will be evaluated considering: writing quality and clarity; interest of the topic and content to the broad Intelligent Transportation Systems industry; analysis and reasoning; timeliness, originality, and creativity; quality and use of research; and compliance with these rules.

AWARDS

The 1st, 2^nd , and 3rd place winners will :

• receive $1,500, $1,000, or $500 respectively to cover expenses of their trip to the conference.
• receive a complimentary full registration to attend the conference.
• have the opportunity to present their winning essay at the dedicated Interactive Session area in the exhibit hall on Tuesday, May 4, 2010,
• have their winning essay displayed on the Student Essay Competition Web page of ITS America’s
• be featured in nationally-distributed press releases.

Application Procedure

Entries must be submitted in electronic formats.  Essays must be accompanied by a cover letter from a faculty advisor or department chair.  E-mail essays to Edgar Martinez at emartinez@itsa.org by 5 p.m. (EST) on March 15, 2010.

Selection

Entries will be reviewed and the final selections made by a selection committee comprised of ITS America members and Southwest Research Institute representatives.  The winners will be notified on March 29, 2010.

ITS America and Southwest Research Institute strongly encourage the winners to be present for the awards ceremony on Monday, May 3, 2010, at the George R. Brown Convention Center in Houston, Texas.

Questions should be directed to Edgar Martinez at 800-374-8472 ext. 4223 or emartinez@itsa.org.   For more information, please visit the 2010 ITS America Annual Meeting website.

New Report: U.S. Falling Off Pace of World Leadership In Intelligent Transportation Systems

Why the U.S. is Missing the Intelligent Transportation Systems Revolution

WASHINGTON, D.C.— A new report by a leading Washington, D.C. think tank will be released on Wednesday, January 27^th, highlighting the increasing disparity between foreign industrialized nations and the United States regarding the current use of new technologies to address major transportation congestion, safety, and environmental problems.

At Wednesday’s forum, researchers from the Information Technology and Innovation Foundation (ITIF) will issue the report and discuss its findings with domestic and international transportation experts.  The report, Explaining International IT Application Leadership: Intelligent Transportation Systems, discusses why the United States has fallen behind in developing intelligent transportation technology while nations such as Japan, South Korea, Singapore and others have made significant progress and advances.

Date:   Wednesday, January 27, 2010

Time:  9 AM – 10:30 AM

Place:  Information Technology and Innovations Foundation,  1101 K Street, NW, Suite 610A , Washington, DC 20005

(News media inquiries, please call ITIF at 202-449-1351)

Participants

• Robert Atkinson (moderator),  President, The Information Technology and Innovation Foundation
• Stephen Ezell (presenter), Senior Analyst, The Information Technology and Innovation Foundation

Respondents:

• Scott Belcher, President and CEO, ITS America
• Riz Khaliq, Global Business Executive, Intelligent Transportation Systems and Growth Markets, IBM Global Government
• Masahiro Nishikawa, Japan Ministry of Land, Infrastructure, Transportation and Tourism (MLIT)

Report Should Be “A Serious Wake Up Call” For the U.S.

“The report should be a serious wake-up call to our nation’s transportation leaders and policy makers as to why the U.S. is not staying competitive in the international market,” said Scott Belcher, President and CEO of ITS America. “Other industrialized nations have learned that a major key to transportation efficiency and economic growth is by deploying intelligent transportation systems (ITS) to allow for the safe and easy movement of goods and people.

“We have the opportunity to reverse this disparity if we don’t continue to ignore 21^st Century technology in addressing our transportation problems,” Belcher said.

According to the report: “Many think improving a country’s transportation system solely means building new roads or repairing aging infrastructure.  But the future of transportation lies not in concrete and steel, but in a network of sensors, microchips, and communication devices that collect and disseminate information about the functioning of the transportation system.”

The report also introduces specific recommendations on how the U.S. government can accelerate the deployment of ITS to remain economically competitive with other industrialized nations.

“Information Technology Is Revolutionizing Transportation”

ITS technology includes real-time, in-vehicle traffic and transit information; new types of automated road pricing; adaptive traffic signal timing; safety warning systems; and many other applications which leverage IT to enhance the safety, efficiency and convenience of transportation, including for cars, trucks and mass transit.

“What ITS do is empower actors in the transportation system—from commuters, to highway and transit authorities, even down to the actual traffic lights themselves—with actionable information, that is, intelligence, to make better-informed decisions, whether it’s choosing which route to take, when to travel, or whether to mode-shift; how to optimize traffic signals; where to build new roadways; or how to hold providers of transportation services accountable for results,” said Stephen Ezell, ITIF lead report author.

“As we have seen technology revolutionize how we work and live, information technology is revolutionizing transportation. Other nations are already using intelligent transportation technology to reduce traffic collisions, congestion and carbon emissions,” Belcher said.

“Imagine being able to receive real-time information about traffic congestion or incidents on freeways, updates of when the next bus or train will arrive when using mass transit, or collision avoidance warnings from autonomous vehicle sensors when crashes appear imminent,” Belcher said. “In many other industrialized parts of the world, this is already happening.”

NOTE: This event will be live webcast here on the day of the event. News media inquiries, please call ITIF at 202-449-1351.

Transportgooru is a proud supporter of the International Benefits, Evaluation and Costs (IBEC) Working Group, which is a cooperative working group set up to coordinate and expand international efforts, to exchange information and techniques, and evaluate benefits and costs of Intelligent Transportation Systems (ITS).  IBEC brings together the best knowledge and experience and is the focal point for discussion and debate of interest to the international ITS evaluation community. IBEC encourages more effective use of ITS evaluation information so that decision-makers can make more informed ITS investments.

IBEC’s newsletters are very informative and offers interesting perspectives on a wide-spectrum of issues pertaining to three important areas of ITS – Benefits, Evaluation and Costs.    Here is the latest newsletter ( September 2009), which can also be accessed/downloaded directly from IBEC’s website.

Click here to learn more about the organization and how to become a member. FYI – Membership is free and open to any interested individual. IBEC currently has over 400 members from over 40 countries.

(Source: Wired)

The senate, the Department of Transportation and the FCC want you to stop texting while driving, and on Wednesday, they all but declared a war on texting, promising education campaigns and laws to convince you to put your phone down — at least while you are piloting a two-ton SUV going 70 mph.

In a Senate hearing Wednesday, using a mobile phone while driving was said to be more dangerous than drunk driving, the cause of 16 percent of fatal accidents in the United States and a “perfect storm” of distraction.

Secretary of Transportation Ray LaHood concluded his testimony by calling texting while driving a “menace to society,” saying the department’s research showed that 6,000 people a year died because it distracted drivers of all kinds. Here are some excerpts from the Secretary’s blog on this topic:

Here’s a start: Experts agree that there are three types of distraction–

Visual – taking your eyes off the road;

Manual – taking your hands off the wheel; and

Cognitive – taking your mind off the road.

While all distractions can adversely impact safety, texting is particularly troubling because it involves all three types of distraction. In the words of Dr. John Lee of the University of Wisconsin, this produces a “perfect storm.”

Not convinced? Our latest research shows that nearly 6,000 people died last year in crashes involving a distracted driver, and more than half a million people were injured.

At issue is the Distracted Driving Prevention Act of 2009 (.pdf) that Sens. Jay Rockefeller (D-West Virginia) and Frank Lautenberg (D-New Jersey) introduced Wednesday that seeks to ban texting while driving, a category that includes using a PDA, checking e-mail on a BlackBerry or manipulating a GPS unit with your hand. The bill (S. 1938) also targets drivers who make calls without using a headset. Texting or calling while pulled over on the side of the road is fine, but not while at a red light.  

Rockefeller noted  “Nowadays, you have to text or you are not with it — you are not educated. But it’s lethal behavior when you get in a car.”   He wants some sort of phone-blocking device installed in cars, presumably one that knows the difference between a driver’s phone and passengers’ phones.

Rockefeller seemed to recognize that perhaps the only thing more dangerous than texting while driving is trying to take the media spotlight from Sen. Chuck Schumer (D-New York), and so let him testify at the hearing on the Rockefeller-Lautenberg bill because Schumer had introduced the Alert Drivers Act earlier this year.

By contrast Schumer’s bill would withhold 25 percent of federal transportation funding from states that don’t implement strong anti-texting while driving rules, a tactic Congress has used in the past to force states to lower their speed limits and raise the drinking age to 21.

Webinar Overview

Session Description

Many transit agencies have implemented automatic vehicle location (AVL) / computer-aided dispatch (CAD) systems to manage real-time bus operations. These systems generate large quantities of data, and dispatchers typically do not have sufficient time to digest the data for decision making in a normal operating environment or are unable to recognize patterns of operational problems. A solution to this problem is decision support tools for dispatchers or “Transit Operations Decision Support Systems (TODSS).” TODSS are expert systems designed to support dispatchers in real-time bus operations management in response to incidents, special events, and other changing conditions in order to restore service when disruptions occur.

To support the development of TODSS, the USDOT worked with the transit industry to develop core requirements and then, via a cooperative agreement, worked with Pace Suburban Bus Service and Continental Corporation to develop and demonstrate a TODSS prototype based on the core requirements. The TODDS prototype became operational in April 2009.

This T3 Webinar will discuss the results of the USDOT sponsored TODSS project and provide a demonstration of the pilot TODSS. Specifically, Yehuda Gross of the RITA ITS Joint Program Office and Steve Mortensen of FTA will discuss the background of the TODSS development effort, followed by David Jackson of Booz Allen Hamilton who will give an overview of TODSS and discuss the types of incidents that the system addresses. John Braband and Tariq Khan from Pace Suburban Bus Service will then provide a live demonstration of TODSS, followed by Bill Hiller of Logged On Transit and Dan Spinks of Continental Corporation who will discuss TODSS benefits and highlight some of the key lessons learned to date. Yehuda Gross will wrap up the webinar by identifying USDOT potential next steps for TODSS.

Audience

Transit agency bus operations managers and practitioners, and transit ITS vendors and consultants interested in learning about the functionality, capabilities, and value of transit bus fleet management expert systems such as TODSS.

Learning Objectives

• Greater awareness of the transit industry developed core TODSS requirements
• Greater awareness of TODSS functionality, applications, capabilities, and value
• Results of the USDOT sponsored TODSS Demonstration project including the key lessons learned
• Potential next steps for TODSS

Federal Hosts:

Yehuda Gross, ITS Joint Program Office

Yehuda brings with him close to 40 years of experience in engineering technologies with 27 of them applied in the transportation field. He joined the US Department of Transportation approximately nine years ago and is responsible for all elements of transit ITS in the Joint Program Office. Currently he is leading a federal effort that introduced a coordinated transportation service approach in nine federal government departments with the intent to eliminate redundancies and enhance service.

Yehuda received his education and engineering degrees from the City College of New York, NYU and Brooklyn Polytechnic Institute.

Steve Mortensen, Federal Transit Administration Office of Research, Demonstration & Innovation

Steve Mortensen is a Senior ITS Engineer with the Federal Transit Administration Office of Research, Demonstration and Innovation. Mr. Mortensen represents FTA in the USDOT management of the multimodal Integrated Corridor Management (ICM) initiative and Urban Partnership Agreement (UPA) evaluations. Steve also manages several transit ITS research projects, including the Caltrans and SANDAG Vehicle Assist and Automation (VAA) demonstrations and evaluations, Transit Operations Decision Support Systems (TODSS) demonstration, and Chattanooga SmartBus evaluation.

Prior to FTA, Steve worked at Noblis providing ITS program technical and management support to the ITS Joint Program Office and FTA in the areas of traveler information, rural transit, human services transportation coordination, electronic payment, and rail transit. Prior to Noblis, Steve worked at PB Farradyne developing ITS deployment and implementation plans for several metropolitan regions.

Mr. Mortensen has a Bachelor of Science degree in Mechanical Engineering and a Master of Community and Regional Planning degree from Iowa State University. Steve is a member of the American Institute of Certified Planners (AICP).

Speakers:

John Braband, Pace Suburban Bus

John is the Project Manager for the Transit Operations Decision Support System (TODSS). He was formerly the Project Manager for the implementation of the Pace Intelligent Bus System (IBS) which rolled out in 2005. As manager of Bus Operations, John oversees a fixed route system consisting of over 700 buses. John has over 34 years of transit experience.

William Hiller, LoggedOn Transit

Mr. Hiller provides technical support and planning for public transit Intelligent Transportation Systems (ITS) through his consulting company LoggedOn Transit. Mr. Hiller most recently spent four years as an associate at Booz Allen providing consulting services in the areas of ITS Data Analysis, ITS Transit Design, ITS Transit Implementation and Field Operational Testing. Mr. Hiller brings a strong background in bus operations and IT from over 33 years of transit experience. Mr. Hiller started his career as a bus operator at the Ann Arbor Transportation Authority (AATA) and became the IT Manger responsible for agency-wide project management for all technical and ITS projects. After leaving AATA, Mr. Hiller spent five years at Siemens in several capacities including creating and managing the Transit CAD/AVL Owner Services group, product line management, and technical sales support. Mr. Hiller has a Bachelor of Science degree in Computer Science from Eastern Michigan University.

David Jackson, Booz Allen

Mr. David Jackson has been leading Information Technology (IT) and Intelligent Transportation Systems (ITS) engagements over the last seven years with Booz Allen. Mr. Jackson specializes in operations technologies including CAD/AVL Systems, IT and ITS system infrastructure design, and development of ITS system architecture to support operations and planning activities.

Tariq J. Khan — Pace Suburban Bus

Tariq is responsible for maintaining and troubleshooting IBS program software, hardware and communications (LAN & WAN). He has 25 years of experience in software engineering, including 20 years in transportation.

Dan Spinks, Continental Corporation

Dan has been directing software product development efforts for Continental Corporation over the last 4 years and also directed the project house for over 40 mass transit CAD/AVL integration projects for 3 years. He and his team of software engineers led the innovative development approach to TODSS by working very closely with PACE and the FTA. He has over 20 years of software development experience with a third dedicated to integrating transit solutions.

Additional Resources

Please view the core TODSS requirements document on the Electronic Document Library website

Webinar Overview

Webinar Description

The Architecture provides a common framework for planning, defining, and integrating intelligent transportation systems. It is a mature product that reflects the contributions of a broad cross-section of the ITS community (transportation practitioners, systems engineers, system developers, technology specialists, consultants, etc.). The National Architecture is required on ITS projects receiving funding in whole or in part from the Highway Trust Fund, including the Mass Transit Account.

This T3 will focus on new features found in Version 6.1 of the National ITS Architecture and the new Version 4.1 of the Turbo Architecture Software. This T3 Webinar is not an overview of the National ITS Architecture but will address some history and background. All transportation professionals are welcomed to attend but participants familiar with the National ITS Architecture will benefit most from the content being presented.

Resources for the use of the ITS Architecture will be discussed. Visit the FHWA Office of Operations for ITS Architecture Implementation Program for a list of resources for new and experienced users of the National ITS Architecture.

Audience

Anyone involved in planning, implementation, and operation of ITS systems, including Federal, State, and local transportation professionals, Metropolitan Planning Office staff, systems engineers, system developers, technology specialists, and consultants.

Learning Outcomes

• Ability to identify areas of the National ITS Architecture affected by changes to the framework.
• Understanding of new features available in Version 6.1 of the National ITS Architecture and their affect on the overall Architecture.
• Understanding of the deployment support and resources available to state and local agencies to aid in ITS implementation and support Rule 940 requirements.
• Understanding of new features in Version 4.1 of Turbo Architecture Software.

Host:

Emiliano Lopez, ITS Deployment Program Manager, FHWA Headquarters

Emiliano is currently the ITS Deployment Program Manager for ITS Regional Architectures and Systems Engineering in Washington DC. Prior to his assignment in Headquarters, Emiliano worked in the FHWA Resource Center providing technical expertise and assistance on ITS project development, review, deployment and operations/maintenance. He also provided expertise and assistance on ITS Standards. Before joining FHWA Emiliano worked at both the state and local levels with agencies such as the Virginia Dept. of Transportation, and the Cities of San Diego and Anaheim. Combined public agency work Emiliano brings over 20 years of experience to the agency. He has a Masters in Public Administration from Central Michigan University, and a B.S. in Civil Engineering and minor in Electrical Engineering from San Diego State University.

Emiliano provides training, outreach and technical support for the National ITS Architecture and Systems Engineering programs. He co-chairs FHWA’s Architecture Field Support Team, and FHWA’s Operations Council architecture and systems engineering working group.

Emiliano is a certified instructor for NHI. He teaches courses in ITS Software Acquisition, Systems Engineering and National ITS Architecture.

Presenters:

National ITS Architecture Team:

Cliff Heise, Iteris

Cliff has over 25 years of experience in the areas of project management and systems and software engineering throughout all phases of program development. He has been the Program Manager of the National ITS Architecture Program for Iteris since 1996 and has been involved in all aspects of the program’s outreach, maintenance, and management. Cliff has also managed the development and implementation of ITS Architectures at the state and local levels, most recently in Virginia, and has experience with the challenges and policy issues surrounding the application of the National ITS Architecture. Cliff is the Vice President of Federal and Research Programs for Iteris in Sterling, VA. He has a Bachelor’s Degree in Mathematics from Oklahoma State University.

David Binkley, Lockheed Martin

David Binkley is a Senior Systems Engineer at Lockheed Martin. He has 19 years experience in all aspects of Systems Engineering for government and commercial projects. He joined the National ITS Architecture Team in 1995 and has served as the program’s Principal Investigator / Chief Engineer for the past 6 years. Today he directs the maintenance updates to the National ITS Architecture. He is currently involved with testing the next release of Turbo Architecture and participating in numerous Deployment Support activities. David has a Bachelor’s in Electrical Engineering from Georgia Tech.

Click here to register.

Thanks to Rod McKenzie, the Chief Technology Officer of Intelligent Transportation Society of America (ITS America), for sharing his summary of observations from the Distracted Driving Summit (See below for Rod’s bio).  Rod was also among of the distinguished panelists that participated in the Summit, which makes this article even more compelling.  Also, don’t forget to check last week’s article by Adam Hoops, a Transportgooru supporter & ITS industry whiz, who shared with us his views and notes from the Summit (he participated virtually, watching and listening to the proceedings online).

Note: Please register your comments/kudos below for Rod in the comments box below.

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Last week I had the honor of participating in the U.S. Department of Transportation’s Distracted Driving Summit. Our panel was focused on technology’s role in both preventing and contributing to distracted driving. I was accompanied by my other panelists in highlighting how technology can help address distracted driving, and must not be demonized in our efforts to end what Secretary LaHood described as an epidemic of driver distraction.

Over the course of the Summit one of the prominent topics was legislation, with discussion on how we as a nation can legislate and enforce against dangerous practices such as texting while driving. While these bans are clearly an essential part of the campaign to reduce the fatalities that distracted driving causes, the American Automobile Association (AAA) amongst others presented data that demonstrated we must do more than just legislate. A survey of AAA membership demonstrated that even though a large majority of people acknowledged the extreme danger of texting or dialing on a cell phone while driving, many of these same people surveyed admitted they themselves had recently done these very actions while driving.

New technologies such as cell phones, PDA’s, after-market GPS systems, and MP3 players have become such a strong part of our lives that we are apparently not willing to stop using them even behind the wheel. Legislation, enforcement and education are extremely important in changing dangerous behaviors and making our roads safer, but we can also integrate many of these technologies into our cars to minimize distraction. Technologies such as hands-free phone and GPS navigation systems must be integrated carefully and seamlessly into the vehicle driving environment. Displays must be easily visible without having to take your eyes off the road and controls must be simple and intuitive, avoiding the need for hands off the wheel. Conversational voice technology is developing rapidly creating new systems that allow text messages to be read to the driver, who can then dictate and send a response using voice command.

Additionally, preventative technologies are already keeping drivers focused on the driving task, helping to prevent accidents caused by distracted driving. Lane departure warning, blind spot monitoring, fatigue detection and other technologies ensure driver mistakes don’t turn into accidents. Of course, these technologies must be carefully developed and integrated into the vehicle so that the communication of the additional information they can provide does not itself become a distraction.

Distracted Driving is one of the oldest new problems we have, and while the misuse of new technologies has contributed to the problem, technology and innovation are also a key part of the solution. The multi-pronged approach of legislating behavior, public education and making our technology smarter and safer is the key to ending distracted driving. Just as anti-lock brakes and stability control have been proven to help drivers avoid accidents, technology will continue to adapt to the modern driver’s needs to provide a safe driving experience.

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Author’s Bio:  Rod MacKenzie provides oversight for ITS America’s technical and business development programs. As vice president for programs, he is responsible for leading the program staff and providing day-to-day guidance on program management, project execution, and resource allocation. In his role as chief technical officer, Rod monitors new technologies and assesses their potential to become new products or services within the ITS marketplace, overseeing the selection of technical projects to ensure that they have the potential to add value to the organization and its members.

Rod has more than 20 years of experience in the automotive, telematics, navigation, and mobile infotainment industries. Prior to joining ITS America’s staff in April 2009, Rod was the vice president of advanced applications and services at XM Satellite Radio where he led the development of new telematics capabilities and infotainment services, including real-time traffic and weather, with particular focus on the company’s core automotive business and OEM partners.

Rod holds a bachelor’s degree in mechanical engineering from Brunel University in Uxbridge, England.

About ITS America: ITS America is a non-profit organization engaged in promoting & fostering the  use of advanced technologies in surface transportation systems.  ITSA is the leading advocate for technologies that improve the safety, security and efficiency of the nation’s surface transportation system.