(Source:  Green Car Congress & Synovate)

Market research firm Synovate released new study findings showing that nearly six in ten people would choose to buy a green car over a dream car, even if money was no object. In March 2009, Synovate surveyed more than 13,500 people across 18 markets (Australia, Brazil, Canada, China, Egypt, France, Germany, Greece, India, Japan, Korea, Malaysia, South Africa, Thailand, Turkey, the United Arab Emirates (UAE), the United Kingdom and the United States of America) about “green” versus “dream” cars, vehicle ownership, intent to buy in the next year and attitudes towards cars, traffic, public transport and their need-for-speed.

The top answer across all 18 markets, if money was no object, was to buy a green car, with 37% of respondents saying this would be their preference. Thirty percent said they would buy their dream car and a further 22% claimed that &ldqou;my dream car is a green car”, meaning that 59%—or very nearly six in ten—showed the desire to go green.

This In:fact survey on cars was conducted in March 2009 across 18 markets - Australia (AU), Brazil (BR), Canada (CA), China (CN), Egypt (EGY), France (FR), Germany (DE), Greece (GR), India (IN), Japan (JP), Korea (KR), Malaysia (MY), South Africa (ZA), Thailand (TH), Turkey (TR), the United Arab Emirates (UAE), the United Kingdom (UK) and the United States of America (US). It covered over 13,200 urban respondents

• The nation most likely to simply elect green car was Germany, with 58% choosing the environment over their dream cars.
• The 30% of people globally who would still choose their dream car, green-be-damned, comprised of 35% men and 27% women.
• The single biggest result for dream car came from South Africa where over half of all respondents (53%) would go for their fantasy vehicle over a green one.
• In the United States (US), 35% would buy a dream car, 23% chose green and 19% say their dream car is a green car. More American women than men say that their dream car is a green car (20% women versus 17% men).
• Overall, 15% of respondents across all 18 markets surveyed, including 9% in the US, say they will buy a new car in the next 12 months. The new car purchase intenders were topped by India at 38% and Egypt at 24%.
• 6% of survey respondents across the 18 markets say they will buy a used car in the next year, including 7% of Americans. 53% would be happy to pay more for a used car if it came with a manufacturer certification and warranty.
• South Africa (18%) as well as the US, Malaysia and Thailand (all 15%) were tops among the households globally in which more than two cars can be found.
• 14% of respondents across the 18 markets say they will use public transport more often in the coming year. The highest level of agreement was in China at 39%. The lowest level of agreement was in the US at 2%.
• 9% of people globally, including 5% of Americans, said they would be riding bikes or walking more often.

Click here to read the entire study.