(Source: Business Week & WSJ)

Ford Motor Co. is upping its production of fuel efficient vehicles in the third quarter to meet demand, the company, says for vehicles being purchased under the extended Cash for Clunkers program, as well as overall increased interest in new cars by consumers.

Cash for Clunkers is pushing August sales so far this month to levels not seen since before the global credit meltdown last Fall. In the first few days of August, Edmunds.com says the auto industry was cracking at a 16 million a year rate. That’s up from less than a 10 million selling rate in the first half of the year, and less than 12 million rate in July.

Ford increased its third-quarter production to 495,000 new vehicles, driven primarily by the demand for its Focus and Escape models. The company will build 6,000 more Focus vehicles during the quarter through overtime and Saturday shifts.

Ford senior sales analyst George Pipas says that it is too early to project the selling rate for August on the whole. “But I can tell you that retail sales we are seeing is eyepopping versus a year ago.”

Ford’s chief economist Ellen Hughes-Cromwick said the clunkers program could generate as much as 750,000 in new vehicle sales for the industry and is now on pace to run out of money within the next three weeks.

“This is what fiscal stimulus is suppose to do when you are in the financial situation we were in,” Hughes-Cromwick said.

Ford’s European executives said Wednesday they are holding formal talks with different governments to continue similar clunkers programs which are boosting sales in such countries as Germany. Russia, which is in a deep economic slump, also said Wednesday it too will start a scrappage offer.

Ford will build 10,000 more Focus sub-compact cars and Escape crossover SUVs than it had planned. In July, the first month of the government’s Clunkers program, the Focus was the top model purchased with the help of government rebates, while the Escape was the only utility vehicle to make the top ten.

Ford is increasing its North American production to a total of 495,000 units in the third quarter, an increase of 18% from the same quarter in 2008. Ford also plans to produce 570,000 vehicles in the fourth quarter, a 33% boost from the same quarter last year and 15% above planned third-quarter output.

The increased production will come after the Clunkers program has run out of money, but Ford says it will need it to replenish depleted inventories and deal with increasing demand for more fuel efficient vehicles as consumers anticipate higher gas prices with a recovering economy.

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(Source: Green Car Congress) Sue Cischke, Ford group vice president, Sustainability, Environment and Safety Engineering, pointed to the “key role” government policies such as fuel standards and greenhouse gas emission regulations, play in the development and support of Ford’s product and technology pathways. Cischke was speaking at the Center of Automotive Research’s Management Briefing Seminars in Traverse City last week.

Image Courtesy: Green Car Congress - Actual and projected greenhouse gas emissions for passenger vehicles by region/country through 2022. Adapted from ICCT. Click to enlarge.

Cischke cited the recent agreement on one national standard for fuel economy and greenhouse gas emissions regulations as an example of how the government, the auto industry and the environmental community can work together toward common goals. (Earlier post.) The agreement provides a framework to reach an average fuel economy standard of 35.5 mpg in 2016.

The International Council on Clean Transportation (ICCT) calculates that meeting the proposed Federal policy will require a 5.7% annual increase in average fuel economy through 2016. Meeting the California Pavley regulations will require about a 5.8% annual increase in average fuel economy, according to ICCT. By comparison, meeting Japan’s standards for 2004-2015 requires a 1.9% annual increase; meeting the EU targets for 2008-2015 requires a 2.5% annual increase to 2015; and meeting China’s 2004-2009 target requires a 5.3% annual increase.

To meet the demand for higher fuel efficiency, Ford will leverage and expand EcoBoost engine technology that will be available on 90% of the company’s nameplates by 2013. Other technologies such as six-speed transmissions and electric power assist steering, which yield additional fuel efficiencies, will also be widely applied across Ford’s vehicle lineup over the next several years. Ford has doubled the number and production of its hybrid vehicles and announced an aggressive strategy to bring four new electrified vehicles to market over the next three years.

They include a battery-electric Transit Connect commercial van in 2010, a battery-electric Ford Focus passenger car in 201l, and the next-generation hybrid and plug-in hybrid vehicle in 2012.

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(Source: Detroit News via Autoblog & Bloomberg)

Image Courtesy: Apture - Ford Focus

The National Highway Traffic Safety Administration has processed 80,500 transactions so far, and the early winner of Cash For Clunkers appears to be the Ford Focus. The Detroit News is reporting that the Focus is the number one vehicle purchased under the government program, showing us why Ford’s C-Segment vehicle gained 43.6% in July. Ford also saw an amazing 97% increase in Escape sales in July, a tally that was likely improved with the help of Cash For Clunkers.

The controversial and somewhat clumsy program is drawing plenty of attention for its popularity amongst car buyers, and Detroit automakers appear to be taking more than their fair share of sales.

The White House says 47% of all vehicles sold through the bill so far come from US automakers; 2% higher than the domestics’ 45% overall share. Four of the top 10 vehicles purchased under the program come from domestic automakers, and over half of all vehicles were built in the States.

This wildly popular program is currently all but spent and is awaiting the Senate nod for a further $2Billion cash infusion to keep it going.   On Friday, the House approved the $2 billion increase. The Senate is expected to vote Wednesday or Thursday; the White House is pressing it to act. Transportation Secretary Ray LaHood told MSNBC that the program has been a “lifeline to the economy.”

To drum up support for more dollars, the White House is touting the program’s value. White House spokesman Robert Gibbs says the average fuel economy increase so far is 9.4 mpg; a 61% increase verses the vehicles destined for a sodium silicate bath. So far, 83% of the vehicles traded in have been trucks, while 60% of the vehicles purchased under the program have been cars. The White House estimates that Cash For Clunkers will save the average car buyer $700 – $1,000 in gas prices during the life of the vehicle.

The sales last month from the federal incentives may result in fewer buyers later this year after the program ends, George Pipas, Ford’s sales analyst, told CNBC today.

A similar program in Germany won’t sustain sales growth into 2010 as those incentives expire, said Matthias Wissmann, president of the German carmakers, today at a Frankfurt news conference. Germany’s car market expanded by 26 percent from a year earlier in the first half, propelled by increases of at least 40 percent in May and June.

Our favorite auto website,  Jalopnik, offers a comprehensive list of the top 10 vehicles  sold and trade-ins) dealt under this CARS program.

The Ten Most Traded-In Vehicles (vehicle’s EPA mileage)
1. 1998 Ford Explorer (14-17 mpg)
2. 1997 Ford Explorer (14-18 mpg)
3. 1996 Ford Explorer (14-18 mpg)
4. 1999 Ford Explorer (14-18 mpg)
5. Jeep Grand Cherokee
6. Jeep Cherokee
7. 1995 Ford Explorer (15-18 mpg)
8. 1994 Ford Explorer (15-18 mpg)
9. 1997 Ford Windstar (18 mpg)
10. 1999 Dodge Caravan (16-18 mpg)

The Ten Most Purchased Vehicles (vehicle’s EPA mileage)
1. Ford Focus (27-28 mpg)
2. Honda Civic (24-42 mpg)
3. Toyota Corolla (25-30 mpg)
4. Toyota Prius (46 mpg)
5. Ford Escape (20-32 mpg)
6. Toyota Camry (23-34 mpg)
7. Dodge Caliber (22-27 mpg)
8. Hyundai Elantra (26-28 mpg)
9. Honda Fit (29-31 mpg)
10. Chevy Cobalt (25-30 mpg

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