Tata hopes to make Billions by selling Millions – Tata Nano, the World’s cheapest car, officially entered market today

March 23, 2009 at 4:52 pm

(Source: Jalopnik)

Pre-orders are officially being taken today for the Tata Nano in India at an MSRP of 100,000 rupees (just under $2,000). That makes the Nano officially the cheapest automobile in the world.

The on-road price will be a little bit higher, probably around $2,400, once you factor in excise duty, education fees and road tax, along with transportation cost, local taxes, insurance and registration fees and “a lifetime parking fee” (applicable in some locations).

The Autoblog says “due to the huge demand expected for the car, the automaker has created a special process for reservations. A computer will randomly choose the first 100,000 customers that will have the opportunity to purchase a new Nano. Deliveries are scheduled to begin in July, but in the meantime, Nano-intenders will soon be able to accessorize their life with appropriate accoutrements, including a Nano phone, wristwatch, and t-shirts.”
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