Source: Imgur

A bit of background: This image is part of a safety campaign by Canadian provincial agency Societe de l’assurance automobile (SAAQ) urging people to wear seat belts in the car. SAAQ (whose translation in English roughly equates to Quebec Automobile Insurance Corporation) developed a set of  posters,including the one below, for displaying in bars and restaurants from August 27 to September 23, 2012..

Very clever driving safety ad.. Source: Imgur via Reddit

Click here to see the other posters in this campaign.