Blame it on Toyota for starting the fad of mommys and daddys rapping to sell an automotive (remember, Swagger Wagon?).  Now, Fiat has taken it to the next level and added a bit of British Swag  to make it sexy. Yeah! What is there to not love  a Fiat driving, British mother of rap who brags about wearing her nursing bra like a bullet-proof vest and swapping her sexy handbag for a snot-stained sack. Oh, and she proudly declares that her crew also includes her bitches (two cute little dogs) and her hose (of the garden variety). Refreshing, right? Fiat is awesomely rolling in the deep lately with creative advertising. It all started with its commercial for the 2012 Super Bowl titled Seduction and it has progressively gotten better from there. Can’t wait to see the next evolution of this creative binge.  Check it out!

[yframe url=’http://www.youtube.com/watch?v=eNVde5HPhYo&hd=1′]

(via Mashable)

Related articles

• Two Sexy New Commercials For The Fiat 500
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• Poll: Can Fiat’s sexy new ads score during the Super Bowl? [w/poll]

Source: RidetoworkdayUK

Apart from the fun element, I learned from this video that bike riders (in UK??) save an average of 306 hours annually off their commutes.. So, what will you do with so much free time? :lol: Oh, and the Ride To Work Day in UK is June 18th.. Are you ready to don the leather & latex?

[yframe url=’http://www.youtube.com/watch?v=S88N8PCqOFM&hd=1′]

(Source: Newsilike)

This neat infograph showcases the progress and milestones achieved in Motorcycle safety in Britain over the years..  and today I learned that Motorcycles are excluded from London’s congestion charging..

The Evolution of Motorcycle Safety via Bennetts- image courtesy: NewsiLike.com

(Source: Reddit & Guardian)

The following two videos surfaced on the web, showcasing two  of the finest ladies Britain has to offer, both profusely spewing racist garbage material out of their mouths.  I wonder what makes these people lose their minds when they hear someone talk a different language in a bus/train.

In the first video (via Reddit), you will see this loud mouth passenger sipping a cuppa get confrontational with fellow passengers because someone around her was not speaking in English.  Glad to see a fellow Brit step in and check her attitude and put this racist rider in place. What this racist did not realize is that in this day and age she is not going to get away spewing such hatred in public.  Now her actions/words earned her a seat in the hall of shame and will continue to live in the eternity of the digital archives . I will not be surprised if this video will have lasting consequences for her career when more people get to see her behavior.

The 2nd one shown below (via Guardian) is much like the one above but with a few interesting twists.  Here we see a woman caught on camera spewing racist stuff and arguing with fellow passengers who are objecting to her language/behavior.  What’s crazy is the fact that the woman was engaged in hate-filled tirade, fighting with fellow passengers while holding a cute, young toddler (her son, I presume) in her lap.  Too bad, the kid is going to grow up exposed to this type of parenting everyday. Shortly after this nasty exchange was posted on the Web, the British Transport police arrested her for suspicion of a racially aggravated public order offence.

Apart from all the politics involved,  it makes me happy to know that not all Britons, White or Brown or Black, are going to put up with such loud-mouthed nut cases spewing racism on their buses and trains.  Proud to see the reactions of many of the fellow passengers in both these instances and kudos to the British police for taking swift action.   It is also heartening to see the overwhelming amount of protest voiced against these haters on the internet (suggest scanning the comments under both these videos on YouTube) though many of them are predictably profane in nature.  In this day and age, it does not take much to get on the infamous side of the Internet when you go talking nonsense in the public.   Thanks to the world of smart phones and social media, we will get to watch such racist clowns embarrassing themselves in public.

(Source: The London Evening Standard)

Image Courtesy:Alex Lentati via The London Evening Standard

These figures from the London Ambulance Service about the special cycle crews, set up to respond to 999 calls in heavy traffic, are quite impressive:

(1) The average response time is now five minutes but can be as short as just 60 seconds

(2) Created savings including £300,000 in fuel – the equivalent of 20,000 ambulance journeys.
(3) Treated 50,000 patients since they were first piloted 10 years ago and freed up an estimated 5,000 ambulance hours a year, the equivalent of having an extra two vehicles staffed with two paramedics.

Click here to read the entire article.

(Source: Mail Online, UK)

Today the Daily Mail demands action against the menace of cowboy wheel clampers.

The industry rakes in almost £1billion a year from motorists parked on private land and has been described as ‘legalised mugging’.

Clampers routinely charge £500 penalties, tow away cars, prey on the vulnerable and are often paid on commission, encouraging them to immobilise as many vehicles as possible. But despite the extraordinary power they wield, those working on private land in England and Wales are completely unregulated and their victims have no right of independent appeal.

The Mail, supported by motoring groups and MPs, is calling for an end to this unfairness by bringing the law for parking on private land in line with that for public roads, including the introduction of a maximum limit for penalties.

Image Courtesy: Mail Online - Suggested legislative changes to curb the growing clamping problem

Experts say the major flaw in the current regime is that the company which issued the penalty in the first place is allowed to act as judge and jury in the case – unlike on public roads, where an appeal can be made to an independent tribunal.

The clampers can charge whatever they like and are even allowed to exploit the Government’s supposedly confidential DVLA database to find drivers’ names and addresses at £2.50 a time.

It has led to clamping becoming a boom industry. Between March 2008 and April 2009, the number of licensed clampers rocketed by a staggering 58 per cent – from 1,200 to 1,900.

Instead, when ministers publish their clamping Bill later this year, the Mail calls for the legislation to include:

• An independent tribunal to hear appeals by motorists who are clamped on private land.

• Maximum penalties for infringements on private land to be brought in line with those on private road.

• A ban on towing away a vehicle unless it is posing a danger, blocking access or has been abandoned.

• Prohibition of offering incentives to private clampers, based on how many motorists are issued with penalty charges.

Click here to read the entire article.

(Source: Daily Mail, UK)

Millions of motorists are being ‘legally mugged’ by cowboy clampers whose antics are ‘out of control’, a damning report by the AA reveals today.

Growing parking enforcement in private car parks and the huge amounts of money being taken from drivers has reached ‘epidemic’ level, says the AA. More than one in 10 drivers say they have been issued a private parking ticket over the last year* and tens of thousands of people have had their car clamped or removed from private car parks.

An ‘epidemic’ has seen nearly £1billion being taken from half a million drivers a year in private car parks by an army of 2,000 clampers.

Motorists routinely pay in excess of £500 to retrieve their clamped and towed away cars with no way to challenge the fines independently except expensive battles in a county court.

Private parking enforcement is riven with ‘bad and immoral’ wheelclamping practices that are ‘frightening and often bordering on criminality’, says the AA, with women motorists in particular feeling ‘menaced’ and intimidated.

The organisation adds that anyone may set himself up as a parking enforcer and ‘start to cash in’.

Alarmingly, clampers are allowed to exploit the Government’s supposedly confidential DVLA database to get drivers’ names and addresses at £2.50 a time.

The AA wants the Government to make it illegal in England and Wales to clamp on private land, as it is in Scotland where it has been considered ‘extortion and theft’ since a 1992 court ruling.

About one in 17 motorists have been clamped, says the RAC Foundation, which also believes the law to be ‘suspect’ and open to legal challenge.

The Government estimates there are between 100 and 200 clamping companies. Some 1,900 individuals have valid licences from the Security Industry Association (SIA). Since May 2005 only 16 have been revoked and 233 refused.

The AA’s Press Release points to some recent incidents, some of which are shocking nonetheless unacceptable to any motoring public (unless, you are not from a civilised part of the world, where anything and everything goes):

The prevalence of bad and immoral practices is now shocking and unacceptable. Whilst the AA accepts that some enforcement is justified, the scale of private enforcement and level of punishment meted out by an army of private enforcers is frightening and often borders on criminality.

In recent examples:

• An elderly pensioner and her sick husband who were wrongly ‘doubled charged’ £370 by a clamper/tower (who belonged to the ‘trade association’ and breached its code despite having declared it would abide by its rules) – they have now recovered their cash after threats of legal action.
• A lady who stopped, literally for seconds, heard a noise at the rear of her car. Someone said ‘I won’t be a moment’ and clamped her car while she sat in it with the engine running – before ‘double-charging’ her £300.
• A lady who was given a ticket in a free car park for straddling lines. The ticket could not be paid as there were no details on it, and then she was sent a ‘£100 Charge Certificate’ after the parking firm obtained her details from DVLA despite inadequate signing in the car park
• A lady, on her own, whose car was clamped and removed in Enfield at night and was charged £527 to get her car back – the clamper belonged to the ‘trade association’ and breached its code despite having declared it would abide by its rules.

Private enforcers can either wheel clamp and remove or issue ‘parking tickets’, usually by accessing the car owners name and addresses from the DVLA’s vehicle database.

Read more at Mail Online.  Also click here to read the entire AA press release.

TransportGooru Musings: It would be in the best of the Government and the Transportation officials to take a look at the interesting results from the online poll published on the Daily Mail’s website, which has almost 87% of the public showing their dislike for this practice.

(Source: Daily Mail Online, UK)

In almost all parts of the globe, traffic enforcement personnel (men and women) are often seen as stern, well-turned out authority figures. But there seems to be a rare exception in Britain.  The appearance of this pictured traffic warden from Hove, Sussex came as a surprise to beachgoers today (copyright issues prohibit publishing the pictureshere).  The traffic warden looks more like a runway model than an authority figure, with his long, flying locks.  UK’s Daily Mail likens him to the celebrities that appear on the famous L’Oreal adverts (which have seen a bevy of stars, including Jennifer Aniston) flicking their manes to the company’s famous slogan ‘Because I’m worth it’.

The hairy worker flouted his auburn locks as he patrolled the seafront in Hove pausing to take pictures of improperly parked vehicles.

At one point he even removed his cap and shook out his crowing glory, allowing the wind to whip through it as he strolled along the promenade.

Brighton and Hove Council were unable to provide any information about the whiskery warden, but admitted they were aware of the stir caused by his wild-man tresses.

It’s not known if the worker is breaking any dress code rules with his unique hairstyle, but it’s good to see authority figures letting down their hair.

Women folk on this side of the Atlantic would really be happy if they got ticketed by a fashionable traffic enforcer like this one.

(Source: Autobloggreen & Royal Automobile Club Foundation)

A new study by the Royal Automobile Club Foundation found that as many as 6.75 million British drivers are thinking about or could consider buying an electric vehicle – once they become available, of course. RAC surveyed 1,000 motorists over two weekends this month and asked the question: “Would you consider or are you planning on purchasing an electric car within the next five years?” Twenty percent picked either “Yes, would consider” or “Yes, planning on purchasing an electric car.” We’re right there with you, says the UK government, which will offer incentives worth up to £5,000 for EVs starting in 2011.

Also, the RAC points out that 20 percent of 33.8 million drivers means there could be a lot of people who want but can’t buy an EV. They say, “The RAC Foundation has discovered that by the Government’s own reckoning electric vehicles won’t be available on the mass market until at least 2017, leaving millions of potential buyers frustrated.”

Commenting on the findings, the director of the RAC Foundation Professor Stephen Glaister had the following words:

• “What the Government is in danger of doing is putting the cart before the horse. It is actively promoting the purchase of electric vehicles long before there is any chance of manufacturers making them widely available.”
• “It has gone out of its way to encourage people to make green choices, yet these choices are not yet realistic.”
• “Ministers’ thinking on green technology is all over the place. They talk of incentives of up to £5,000 for prospective buyers of electric cars from 2011. Yet at that stage there will be almost nothing in the showroom for people to purchase.”
• “The RAC Foundation fully supports the introduction of green vehicles. But electric cars are not the short-term solution. What the Government should be doing is improving the road network and encouraging manufacturers to refine existing technology. That means increasing road capacity to cut congestion and CO2 emissions; focussing on producing leaner petrol and diesel engines; and making smaller and lighter cars.”

(Source: Timesonline, UK & Autocar, UK)

A £2,000-a-car scrappage scheme aimed at kick-starting Britain’s depressed motor industry has hit trouble after a dispute between car companies and the Government over costs.

Manufacturers, including Ford and Honda, have told dealers not to register any new vehicles under the scheme, which is starting today.

Consumers are being offered £2,000 towards a new car if they trade in a motor that is at least ten years old.

The car companies said that they were seeking “clarification” from the Department for Business, Enterprise and Regulatory Reform (BERR) over “administrative” details.

The Government insisted that it had been clear on details of the scheme, under which manufacturers would pay £1,000 and the Government £1,000 towards the cost of the incentive.

However, the car manufacturers want dealers to share the cost.

The eleventh-hour hitch will come as a huge embarrassment to the Prime Minister, who had heavily promoted the “bangers for cash” scheme as the route to revitalising Britain’s depressed motor industry.

Gordon Brown and Lord Mandelson, the Business Secretary, visited a Nissan dealership today to talk to consumers signing up to the scheme.

Mr Brown said the £300 million project would prove “very popular” and “a great help to the British car industry.” It would help the economy to “move forward,” he said.

A BERR spokesman said: “Thirty-eight manufacturers have signed contracts with the Department which set out clearly that manufacturers provide £1,000 and the Government matches it.

“We understand several dealers are unhappy about the idea they should share the costs. The Government also needs to ensure VAT is paid in accordance with the scheme.”

Though the scheme was revealed in the Budget the final details emerged only at a meeting on Thursday, manufacturers said.

However, President of the AA Edmund King has pointed out that the £2000 incentive can be used as a deposit to help car buyers get finance. He added that the scheme would “transform the chances of survival in a crash for thousands of car owners” whose current old cars offer substantially less protection than newer models.

But Friends of the Earth executive director Andy Atkins said the scrappage scheme was “a lost opportunity”.

“A well-designed scheme could have played a limited role in cutting emissions from our roads,” he said. “But, unlike some other countries, the UK scheme doesn’t prevent motorists part-exchanging an old, small model for a brand-new gas guzzler.”

Business secretary Peter Mandelson visited a car dealership today to launch the scheme and said there has been a positive response from the industry.

“I am delighted by the response of the motor industry. Thirty-eight companies have signed up – all the major UK car manufacturers and a number of other companies. This means more choice for consumers and a boost for British brands. 



“The scheme has been met with a flood of enquiries from customers. It will provide a boost to the industry and kick-start sales.” 



The confirmed list of manufacturers who have signed up to take part are: Allied Vehicles, Bentley, BMW, Chevrolet, Citroen, Daihatsu, FIAT, Ford, Honda, Hyundai, Isuzu, Jaguar, Kia, Land Rover, London Taxis International, Mazda, Mercedes Benz, MG Motor, Mitsubishi, Nissan, Perodua, Peugeot, Porsche, Proton, Renault, Rolls Royce, SAAB, SECMA UK, Subaru, Suzuki, Toyota, Vauxhall, Volkswagen, Volvo, Koelliker UK Ltd, Iveco Ltd, Chrysler and Renault Trucks UK Ltd.