BMW not only knows how to make cars but knows really well how to sell a car
We all know the art of marketing/selling a product is as important as making a great product. Looks like BMW has achieved this on both fronts. I was stunned by the subtleness and awesome creativity behind this simple yet effective ad campaign by BMW. I’m sure you would agree with me as well. Register your comments below.
See this Amp at http://bit.ly/chZvaF
Why some people think BMW Drivers and Camel Drivers are asshats
(Source: Jalopnik)
According to the photographer, the owner of this camel parks like this every day. Wait, why are we feeling this sense of deja vu? [BP]
According to the photographer, the owner of this BMW 335i parks like this every day. [Imageshack via Reddit]
Note: TransportGooru loves Jalopnik for offering such “priceless” photos.
Trekking the Silk Road, with a green twist – Two BMW riders plan a carbon-neutral motorcycle adventure
(Source: Going Global & BMW Motorrad Blog via AutoblogGreen)
Two enterprising Swiss citizens are riding home along the Silk Route from Beijing to Istanbul, to generate awareness of climate change, promote sustainable motor travel and raise funds to benefit SCCF, a new international foundation focused on finding solutions to combat global warming.
Using BMW F 650 GS bikes, Mark Dembitz and Clarisse Von Wunschheim will journey across eight countries in 80 days, covering almost 17,000 kilometres. Their route will see them leave Beijing on 4 May and journey back to Europe via Kyrgyzstan, Uzbekistan, Turkmenistan, Azerbaijan, Georgia and Armenia, before ending in Istanbul, Turkey on 25 July.
“We will be keeping an accurate log of daily time and distance travelled as well as fuel usage, and the quantity and quality of petrol,” he said. “Based on this data, we will be able to approximate the quantity of carbon dioxide we emit along the ride. We will then secure credits (one credit is equivalent to one tonne of carbon dioxide) to offset our carbon emissions.
Along the way, the duo will stop at schools and universities to “teach children and students about global warming, motivating them to join us in being aware of their impact on the environment and in making small changes to their lives that will contribute towards a better and cleaner world for everyone.”
Mark and Clarisse plan to start their journey on May 4th. Click here for their official website, which they’ll update during their travels.
BMW’s New Navigation System Knows Where You’re Going
(Source: 4WheelNews via Jalopnik/Gizmodo)
(Image Courtesy: BMWUSA)
BMW is reportedly developing a new navigation element which can guess your next destination based on driving habit and time of day. BMW is sorry Dave, it cannot let you put this route at risk.
4WheelNews.com reports: According to BMW the system, which is aptly called the ILENA, short for Intelligent Learning Navigation, is already 80 percent accurate with regards to it guesses of the car’s next possible stop. This system besides the convenience also aims at efficiency. The onboard computer can do some computations and analyses based on the information it gathers and automatically adjusts the car’s performance and power utilization accordingly. When this idea is brought to all of the car’s system, it can effectively lower costs between 5-10 percent.
Click here to read the entire Gizmodo/Jalopnik article. Click here to read the entire 4WheelsNews article.
