(Source:  Copyranter via Dvice via Gizmodo)

Image Courtesy: Gizmodo

This bus stop ad for Amnesty International’s anti-domestic-abuse campaign is installed in Hamburg, Germany. It is equal parts clever and shocking: when you look at the photo, it’s a smiling couple; when you look away, it’s a dude punchin’ a lady.

The billboard works by scanning its proximity with an eye-tracking camera, which triggers an image switch on the display panel when it senses someone looking at it. The change only occurs after a brief delay, so that observers understand what’s going on, and get the message.  Brilliant!

TransportGooru Musings:  It reminds me of  a scene from one of the sci-fi movies  (I think it is Minority Report) where a hero is walking through the Mall and the wall mounted display consoles will recognize the his identity and start showing voice and video advertisements that are tailored to his consumer profile (the ads sell a particular product based on the person’s previous buying habits, or something like that).   This Amnesty Ad campaign brings us one step closer to that stage where information will be tailored and delivered on the spot  based on the individual viewer’s personal preferences/consumer profile sitting in a database somewhere (this is not even remotely possible now because the behavioral & purchase patterns of the consumer should be captured and mapped in a single database first, which means privacy issues and other such crap needs to be addressed; we are talking big ticket issues data ownership, privacy, and other such public policy issues).  But it is big money in the making for whoever wanting to do this!