(Source: Mashable & TechCrunch)

Quick Pitch: Aha Mobile is an iPhone app that taps into the collective wisdom of actual drivers to create customized travel information for you.

Genius Idea: Navigation apps and GPS systems let you know how to get where you’re going, but what about other utilities for drivers who already know the route? Aha Mobile is a service designed to provide useful utilities to drivers while on the road.

Their first product is a free iPhone app that provides details on traffic flow, points of interest nearby, and short audio message “shouts” from other drivers who might have useful information about the route ahead.

The Aha Mobile app is designed for ease of use while driving, although they stress it should only be used when traffic conditions permit (and you’ll want to check your state laws relating to cell phone use in the car as well). With large buttons and graphics in a simple interface, it’s easier to pull out relevant information at a glance than trying to make sense of a small map.

After firing up the app you’ll see 4 buttons: traffic, shout room, nearby, and settings. The latter is where you can enter your personal details, including your Facebook and Twitter accounts for pushing your shouts out to your social networks. Yes, the app itself only has four buttons! It seems to be designed with safety in mind,  and with only 4 buttons it is a lot safer to use at speeds of 65 miles per hour or less. You can preset the roads into your app before you get on the road, so you can automatically access them without taking your eyes off the road to input the information.

Aha also alerts you to nearby food and drinks; pulling in information from Yelp. But if you want to find a coffee place while you are on the road, Aha will simple pull in the four, top-rated coffee shops nearest to your locations, instead of making you scroll through listings. Aha also pulls in bathroom locations from SitOrSquat and info about the locations of red light or speed cameras from Photoenforced.com.

Crowdsourcing traffic information is another compelling part of the app. With the Aha App, drivers simply tap their iPhone, speak for up to 15 seconds and, without taking their eyes off the road, safely broadcast voice messages, known as Aha Shouts, to drivers nearby. For example, if you witnessed an accident on the 101 highway, you could tape a shout and Aha would store this Shout so that another users could access this information when he or she is driving along the same route.  A face icon indicates one or more “shouts” are available for this route, either from other drivers or from industry sources INRIX and Clear Channel. Shouts can include information about how traffic is flowing, congestion, accidents, and other relevant major incidents that might impact your route.

Drivers can now post Aha Shouts automatically to Twitter and Facebook for others to hear. With Aha’s new Facebook and Twitter integration, drivers can customize which types of Shouts go to each of their social networks. One humorous feature of Aha’s app is the “Caraoke” room that lets Aha users record 15 seconds of singing along to any song in the car. Fellow Aha users can see other users’ recordings and you can also publish your “Caraoke” to Twitter or Facebook.

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