STOP Distracted Driving – Message gets “stronger” as U.S.DOT partners w/ ESPN & State Farm

August 4, 2010 at 1:26 pm

What better way to get the attention of a nation addicted to football. Quite an innovative move by the U.S. DOT to reach the masses in an effort to curb the Distracted Driving menace. Sec. LaHood is showing extraordinary leadership on this issue and I’m already looking forward to his Distracted Driving Summit # 2 in September, 2010.

Amplify’d from fastlane.dot.gov

DOT, State Farm join ESPN “On the Road to Camp”
with Stop Distracted Driving safety message

How do you visit 32 NFL training camps in 19 days? If you’re ESPN NFL Insiders Chris Mortensen and Adam Schefter, you take the bus. In this case, two buses, and each of these twin tour buses sports the “Stop Distracted Driving” message, courtesy of DOT and State Farm.

Mort and Adam will cross the nation–Mort in the West and Adam in the East–touring all 32 NFL training camps and helping spread the important safety message that, before you pick up the keys, you should put that mobile device down.

Put it Down
The tour began on July 29 in Canton, Ohio, home of the Pro Football Hall of Fame. And, as ESPN’s popular on-air personalities log over 15,000 combined miles by August 16, they’ll be broadcasting updates and publishing all sorts of interactive content on the web.

More important to me is that Mort and Adam use their influence to let players and fans at camp know that texting or talking on the phone while driving is a dangerous and deadly epidemic. By reminding all drivers to “Put it Down,” we can help prevent thousands of deaths and injuries and keep our roads safe.

Read more at fastlane.dot.gov