(Source: Thefuntheory.com via The High Definite)

This brilliant idea of American Kevin Richardson’s won the Fun Theory award competition run by Volkswagen (Sweden). The idea is to capture on camera who keep to the speed limit.  They would have their photos taken and their vehicle registration numbers recorded and entered into a lottery.  Winners would receive cash prizes and will be notified by post.  This is where it gets interesting.  The winning pot would come from the people who are caught speeding.  That changes the idea of whole idea of enforcement on its head and makes it more appealing to the community and encourages compliance through rewards for better behavior.

The Fun Theory is based on the idea that something as simple as fun is the easiest way to change people’s behavior. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.

Click here to learn more about the competition and the other awesome entries. Mind blowing ideas!

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