Image Courtesy: NHTSA, USDOT

The U.S. Department of Transportation today proposed a new, consumer-friendly replacement tire label which would include, for the first time, information about the tire’s impact on fuel economy and CO2 emission reductions. Tires with lower rolling resistance – and proper inflation pressure – can contribute to improved fuel economy (Click here to read the proposal.)

In addition to the new fuel efficiency ratings, the proposal by the National Highway Traffic Safety Administration (NHTSA) also would provide consumers with two other key pieces of tire performance information – wet weather traction and tread wear. All three ratings would be prominently displayed on a removable label attached to the replacement tire at the point of sale.  NHTSA is required by the Energy Independence and Security Act of 2007 to issue a final rule by December 2009.

The new, three-tiered ratings also will appear on safercar.gov to help consumers in compare ratings as they shop for new tires.

Making sure consumers know which tires are the best gas savers could take up to a 2% whack out of the 135 billion gallons of fuel the nation consumes every year, estimates the National Highway Traffic Safety Administration (NHTSA).

The removable label would be affixed to the tire, but since many consumers never see replacement tires that go on their cars, it would be available online, as well.  NHTSA already has lots of tire information on its SaferCar.gov website.

One of the main trade organizations for the tire industry, the Rubber Manufacturers Association, hasn’t taken a stand yet on the proposed federal rule, but supports the idea in concept.

You can see from the sample that the new label would include–for the first time–information about the tire’s impact on fuel economy and CO2 emission reductions, wet weather traction and tread wear.

NHTSA’s proposal would let consumers look at a single label and compare a tire’s overall performance as it relates to fuel economy, safety and durability, which should be pretty useful for consumers looking to buy a tire.

USAToday reports that the simplified labels have the blessings of an environmental group that has followed the effort. “Armed with efficiency ratings, consumers can choose replacement tires that can cut the gasoline consumption of their current car, minivan, SUV or pickup and save money with fewer trips to the pump,” said Luke Tonachel, vehicle analyst for the Natural Resources Defense Council in a blog note.

Since gas topped $4 a gallon last summer, more effort has gone into developing and marketing gas-saving tires. Goodyear says its new Assurance Fuel Max has 27% less rolling resistance than conventional tires. Michelin says its Energy Saver A/S is 8% more fuel efficient than other tires in its class.

While praising NHTSA for its efforts to push the new rating system, the Transportation Secretary Ray LaHood said in his blog “…proposal takes the guesswork out of buying the best tires for your vehicle.  Our proposal would let consumers look at a single label and compare a tire’s overall performance as it relates to fuel economy, safety and durability.”  He also noted that “while we’re talking tires, please remember that the best tires in the world will not keep drivers and passengers safe if they are underinflated or if vehicles are overloaded.”

For those interested in reading the proposal, click here.