(Sources: The Inspiration Room & @Kiruba)

Source: Bangalore City Traffic Police via The Inspiration Room

I got this above image, courtesy of friend a (@Kiruba),  which I consider to be a strikingly effective capture that tells the dangers of Distracted Driving.  I was piqued by the creativity of this advertisement campaign by the Bangalore City Traffic Police (in India), and went looking for more details behind this creative effort.

Thanks to Google, I found The Inspiration Room, and got the following details along with a few more gruesome, yet effective pictures from this brilliant campaign.    These images capture the dangers of Distracted Driving, telling the story from the other side of the conversation a.k.a the non-Driver’s point of view.

Source: Bangalore City Traffic Police via The Inspiration Room

Source: Bangalore City Traffic Police via The Inspiration Room

Summary of the Project:

The outdoor advertising campaign uses disturbing photography to shock people out of talking to their friends and families on the phone while they are driving. Men and women are shown grimacing as blood spurts out from their telephones. The tag line: “Don’t talk while he drives. ”  IMHO, this is probably one of the best advertisement campaigns EVER devised to combat Distracted Driving, and ranks way up there along with the  famous British PSA video on dangers of Texting While Driving.

The Creative Team:

Developed at Mudra Group, India, by executive creative director Joono Simon, art director Vinci Raj, copywriter Akhilesh Bagri, photographer Mallikarjun Katakol, with retouching by Sathish.