Ford Europe’s market share registers double digits since September 2001; Ford Fiesta winning hearts and minds – and wallets
Ford of Europe increased its market share in March in the Euro 19 markets to 10.0 per cent, up 0.2 percentage points versus the same month last year, consolidating its position as Europe’s number two best-selling brand.
This is the first time Ford of Europe’s market share has been in double digits since September 2001 and it continues the company’s upward trend.
In total in March Ford of Europe sold 163,000 vehicles in the Euro 19 markets and
increased market share in 16 out of its 19 main European markets, with only France, Spain and Switzerland showing declines.
“It is very encouraging to see Fiesta doing so well and also our market share developing so positively, given the declining market we are continuing to face in Europe,” said Ingvar Sviggum, vice-president marketing, sales and service, Ford of Europe.
“With 56 per cent of our March sales generated by retail customers – up from 43 per cent in March 2008 – we have clear evidence of consumer confidence in our Ford product range,” he added.